The primary purpose of publishing content on your website or blog is to establish authority and thought leadership, and portray you as an expert. Now, when I say “portray” by no means I’m saying that you need to pretend. In fact, I believe a good thing about blogging is it makes you stretch your limits and learn new things, if nothing else, then just to share them on your blog with your readership.
But what exactly is thought leadership? According to the link mentioned at the end of this blog post it means
- Initiating, supporting and spreading new ideas that are bold, unparalleled and noteworthy. Beating the same old tune is quite easy and if you do that, nobody notices you and nobody pays attention to what you’re saying. On the other hand when you say something that is totally unheard of everybody sits up and listens.
- Taking a stand is one of the greatest traits of a leader. A leader never sits on the fence. He or she jumps right into the fray and does whatever it takes to push the cause forward, even at the cost of antagonizing some people.
- Credible, trustworthy content is at the crux of content-based thought leadership. If there is no credibility, if people don’t believe in what you say, then you cannot call yourself a leader. But how do you get credible content? By learning, by doing the right research, by backing your data with verified sources and by constantly redefining your abilities.
- Having an eye on the future. We all work for the future but sometimes we get stuck in the current grind. A leader, no matter how pressing the current situation is, always has the future of the business or the organisation in his or her mind.
You can read the rest of the blog post at the original link.
via Is Your Content Supporting or Sinking Your Thought Leadership Efforts? | Content Marketing Institute.
Original post: 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger.
No matter what prodigal capacities you have as a blogger or a content writer, sooner or later you run out of ideas and you don’t know what to publish next on your blog or website. This phase comes in everybody’s life. Even the likes of Tolstoy must have fumbled with words and ideas before, during and even after creating their masterpieces. But you can develop a mechanism that can help you steer away from such situations.
Presented below is an infographic (originally published at the link mentioned above) that graphically explains what you can do to make sure you never run out of content writing ideas.
The primary ideas explained in the infographic are:
- Maintain a list of your favorite blog posts from around the Internet to get new ideas
- If you have some decent traffic on your blog, you can ask your visitors to give you blogging ideas. Many blogs have sections where people can post questions and then later on those questions are turned into full-blown blog posts
- You can interview industry experts from your field
- Review products and services – as recently I wrote about A list of digital tools that I use these days while managing my content writing business
- Share your successes and failures on your blog – there is no reason to feel shy while sharing your failures because a lot can be learned from them
- Write on top trends – recently I wrote about How to make your business Google-update-proof while many bloggers and web masters were coping with the aftermath of the Google Penguin update. This also gave me an idea for writing a blog post on the same topic for the Content Marketing Institute blog
- Express your personal opinions – although this is not highly recommended for a business blog but sometimes it is all right to show your visitors that your engine trusted in the socio-political conditions in the country as they are. You will just need to learn how to express such ideas without offending your visitors
