You obviously need high-quality content if you want to base your marketing on the content that you publish on your website and your blog. In fact your entire content writing strategy hinges upon the ability of the content writer (or a team of) that works for you.
Most of the businesses don’t think of hiring a full-time content writer at the time of assembling a team of workers. In more than 90% of cases the need for a professional content writer is perceived at a much later stage when decision-makers realize that the content published on their website or blog is going to be an integral part of their overall web marketing strategy. Mostly it is an afterthought.
But the good thing is most of the businesses are eventually realizing the overwhelming importance of high-quality content. Consequently they are always looking for experienced and well qualified content writers who can not only provide well-written content but can also help them improve their overall search engine rankings.
Anyway, after realizing that you need an experienced content writer do you
Hire a full-time in-house content writer or outsource your work to a freelance content writer for an independent content writing agency?
Despite being an independent content writer I never force my opinion on prospective clients because eventually it is your internal business policy that decides what sort of content writer you are looking for. The purpose of this blog post is not advising you whether you should outsource your content writing work or not, it is about when to outsource your content writing work.
Here are a few case scenarios in which you would outsource your writing job to an independent content writer:
- You don’t have a big budget: Hiring a full-time content writer can turn out to be a costly affair. Whether that person is writing or not you have to pay him or her a fixed amount by the hour. On the other hand if you outsource your content writing to an independent content writer you simply have to pay for the work that you get done.
- You don’t have the needed infrastructure: When you hire a full-time content writer he or she is going to need a computer or laptop, a separate workstation and some comfortable space. He or she will be using electricity, office equipment and other resources. Even for a single page of content you will end up spending a lot. This is not a problem with an independent content writer. He or she can work remotely on his or her own computer without putting a strain on your resources.
- You don’t want to restrain yourself with a particular content writer: Working with an independent content writer doesn’t mean that you cannot get full-time services. After you have tested out multiple content writers you can even hire an independent content writer as a full-time writer. The problem with hiring a full-time content writer at the outset is you might end up with someone you don’t want even after investing lots of money and time.
- You want to access the global talent pool: No matter where you are located these days you can hire exceptional talent from any part of the world while sitting in your basement. Whether you are in Uzbekistan, Mongolia or USA you don’t have to settle with whatever talent you can locally avail.
- You are looking for a content writer who can work independently: An independent content writer is used to working on various assignments on his or her own. You don’t need to breathe down his or her neck in order to get what you are looking for. After giving basic instructions (provided you have found yourself a qualified content writer) you can easily depend on your content writer to come up with just the stuff you want for your website or blog.
These are just a few reasons why you would outsource your work to a content writer rather than hiring a full-time content writer. Can you think of more reasons? Please share them in the comments section below.
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“Are you the same person who wrote content for your own website?” recently a client asked when he didn’t like what I had written, and I must admit even I wasn’t very proud of what I had delivered and was already contemplating revising it. “I hired you because I wanted my content in your style,” he continued.
It happens quite often that my clients hire me when they are impressed with what I have written and how I have written on my website. Even when new writers approach me I focus less on their writing prowess and more on their unique style. I believe that every content writer must have a unique voice, a distinct style of writing. Can it be possible, especially when you are writing for different businesses? After all, why would a particular business want YOUR voice rather than its CEO’s? A valid question.
When I say unique voice I don’t mean you get typecast. A professional content writer must be able to write on behalf of the business he or she is writing for and I will never dispute that. Voice means enlivening your writing. It must feel alive. When it is alive it engages your readers and when your readers are engaged they’re more open to doing business with you. Interestingly, your writing feels alive when you write in your own, distinct style. You simply let yourself lose and grow completely comfortable with your art. Of course before that you should be totally comfortable with the tool you are using, in this case, your command over the language. If you want to feel creative and authentic you must know your language inside out. I don’t mean you should be a walking thesaurus but you should be able to articulate yourself compellingly and convincingly. It is like, if you want to walk on a rope first you should be able to walk on the ground.
So how can you develop a unique voice as a content writer?
- Keep improving. Keep honing your skill — this is most important. Never think that you have learned all. People all over the world write beautifully and you can learn from everybody. You don’t have to be perfect. More than being perfect you have to be fluent and you must be totally at ease with words and sentence formation. Amazingly, 80% of writers who approach me for assignments cannot even write a single paragraph without mistakes. I am not saying you have to be perfect or should have a PhD in language, but it really alarms me when someone says, “I would like to wrote web writing for you.”
- Write every day. My classical vocal guruji (teacher) used to say that even the maestros begin to fumble when they haven’t practiced for a few days. So practice has to be regular, everyday. Write at the smallest pretext. Write at every opportunity. Even when you’re not getting paid assignments, keep writing. Maintain a blog or an online journal. Participate on online debates over social media and networking websites. Write for news websites. Have illuminating e-mail conversations with your friends and relatives even if they don’t reciprocate. Write as much as you can. The more you write the better you get at it. Of course this needs be combined with learning.
- Have daily dose of reading. By reading I don’t mean visiting your favorite blogs (although there is nothing wrong in it), read the newspapers, read well-known columnists, read literary giants and whatever quality literature you can come across. You can sound as “cool” in your writing as you want later on but first you must get your fundamentals right. Only then you will be able to feel comfortable in your art.
- Develop an opinion. Unless you have an opinion you cannot develop a unique voice as a professional content writer. Opinion gives you an attitude. It also gives you a direction. It gives you confidence (although overconfidence can be detrimental to your professional and personal life).
- Develop an expertise. Merely being a better writer is of no value. You need some knowledge in specific fields. For instance, I am good at Internet marketing, search engine optimization, social media marketing strategy and a little bit of web design and PHP programming. You might be good at math, interpersonal skills, Scientology, extraterrestrial life or biology. An expertise may not help you in your day-to-day content writing profession but it will give you a basic idea of what all it takes to properly know something. It gets you used to learning and acquiring knowledge. It also inculcates maturity in your writing and other communications.
I have seen people writing pretty well without having a unique voice but they are mostly copying styles. They seem great until you stumble upon the writing of a person they are trying to imitate.
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