The primary purpose of publishing content on your website or blog is to establish authority and thought leadership, and portray you as an expert. Now, when I say “portray” by no means I’m saying that you need to pretend. In fact, I believe a good thing about blogging is it makes you stretch your limits and learn new things, if nothing else, then just to share them on your blog with your readership.
But what exactly is thought leadership? According to the link mentioned at the end of this blog post it means
- Initiating, supporting and spreading new ideas that are bold, unparalleled and noteworthy. Beating the same old tune is quite easy and if you do that, nobody notices you and nobody pays attention to what you’re saying. On the other hand when you say something that is totally unheard of everybody sits up and listens.
- Taking a stand is one of the greatest traits of a leader. A leader never sits on the fence. He or she jumps right into the fray and does whatever it takes to push the cause forward, even at the cost of antagonizing some people.
- Credible, trustworthy content is at the crux of content-based thought leadership. If there is no credibility, if people don’t believe in what you say, then you cannot call yourself a leader. But how do you get credible content? By learning, by doing the right research, by backing your data with verified sources and by constantly redefining your abilities.
- Having an eye on the future. We all work for the future but sometimes we get stuck in the current grind. A leader, no matter how pressing the current situation is, always has the future of the business or the organisation in his or her mind.
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