The stakes are very high in the accounting business and that’s why you need a content writer who can instill a sense of confidence among your prospective clients.

Whether you yourself are in the business of providing accounting services or you promote and sell accounting software, my content writing services can give you the needed edge by communicating to people how you can help them

• Keep their financial records straight and achieve a higher level of accuracy
• Eliminate the need to hire an expensive accountant or bookkeeper (in case you sell accounting software)
• Attain financial freedom and avoid financial disaster (in case you are into accounting business)
• Get rid of worries for the timely calculations of their tax returns and avoid penalties due to faulty bookkeeping or form submission errors
• Remain aware of their exact financial position
• Focus on their business rather spending time and effort on something they are not familiar with

And of course, in many more ways.

Why hire my content writing services for your accounting business

I don’t have a deep knowledge of accounting (because I’m not a practicing accountant), but in my senior school it was one of my primary subjects and being a math graduate I’m comparatively more comfortable with abstract concepts. Add to this my skill as a content writer and you have got exactly what you need.

Whether your accounting business serves individuals, small businesses or large enterprises I’ll create a pitch accordingly. If you decide to hire me as a content writer my priority will be to understand your mode of working, what are the problems faced by your target clients and what type of solutions they are looking for.

I firmly believe there should be no scope for confusion when people come to your website — whether they come directly, or via search engines, whether they land on your homepage, or any other page. Your content should immediately be able to communicate that yes, you are the right accounting business for them.

How do I achieve that?

First of all I use the language your target clients use; most probably the language they use while thinking about, or talking about the accounting problems they have and the solution they seek. Even while searching they’ll use the same phrases and expressions.

Then I insist on dedicating individual pages to individual ideas. Take for instance this page. Although there are numerous pages on this website, I’m specifically creating this page to target accounting businesses.

I also take headlines very seriously. I will take the most compelling point from your page (or blog post) and use it as your headline. It’s the best way to immediately hook your readers.

Finally, my style is no-nonsense. Easy to follow, to the point, and straightforward. Professional, though.

Do you want to know more about how I can help your accounting business as a content writer? Contact me anytime you feel like.

The post Content writer for accounting business appeared first on Content Writer for Credible Content Writing Services.

Are you looking for an English content writer? If you live in a non-English speaking region of the world and you want to target the English-speaking market, you have to be doubly careful of what you are writing. You not only have to sound convincing, you also need to make a positive impact.

What makes me a better English content writer for you

First of all let me make it clear that when I say I’m an “English content writer” I don’t mean to say I’m from England or from one of the English speaking countries. Nonetheless, I’m a content writer who writes in English. I’ve been providing professional content writing services since 2004 and more than 90% of my clients come from English-speaking countries.

With this out of the way, let’s now explore how I can help you if you are specifically looking for a content writer who can write well, and more importantly, convincingly, for your business.

• All my written communication happens in English: As far as business and communication goes, this can easily be termed as my first language. Whether I am writing content for my clients – business pages, landing pages, blog posts, informative articles, press releases, marketing collateral and social networking updates – for sending and the saving e-mails, everything happens in English.
• My school and college studies were in English medium: English wasn’t something that I started learning or writing in, as a professional. Since my childhood I have been exposed to this language. Math, science, social studies, everything I did in English and I was also a topper in my English literature class.
• I have written for English newspapers and magazines: Writing is one of my passions. I also believe that we don’t live in isolation. That’s why whenever something excites me or stimulates me, I express myself and send my thoughts to English publications and many of them get published.
• When on the Internet, I’m always interacting in English: Search for “amrit hallan” on Google and you will find it yourself how much content I have written in English.

How can I help you as an English content writer?

This is not something particular to the English language. As a content writer who wants to make an impact for your business, my first priority is understanding the needs of your target customers and clients. Unless they’re convinced, they’re not going to do business with you. Before getting down to writing, I understand what they’re looking for, why they’re looking for it and what language they use while talking about the thing they need (the thing that you provide). Rather than focusing on products and services, I focus on the benefits you deliver to your customers and clients. This is how I’m able to convert visitors into paying customers and clients.

No matter what is your language, I will spend ample amount of time understanding your need and then coming up with appropriate content in English. You don’t need to worry about not being able to communicate to me due to the language barrier. You can let me know your requirement in partially-formed words and expressions. You don’t even need to use complete sentences.

Contact me for more information.

The post English content writer appeared first on Content Writer for Credible Content Writing Services.

You business requires a professional blog writing service to keep your blog content fresh, relevant and up-to-date. Running a successful blog replete with engaging content requires an ongoing effort, and as a business owner it might be difficult to churn out quality blog posts on a regular basis. Hiring a full-time blog writer may also prove cumbersome and costly. The best and the most efficient way to go is, partnering with a blog writing service and working with an experienced blog content writer.

Why you need a blog writing service

Running a successful blog with all the attached benefits doesn’t just involve writing and publishing. Businesses publish blogs to

• Keep their audience constantly engaged
• Give people a reason to visit the website repeatedly
• Develop a vibrant community around the brand
• Provide useful information just when people need it
• Develop a broadcasting platforms with its own dedicated audience
• Become an authority voice in the niche
• Maintain a positive buzz under their social networking profiles
• Give other website owners and blog publishers a reason to link
• Improve search engine rankings

Most of the small businesses want to maintain an active blog for the last reason – improve search engine rankings – although it is not the only reason why your business must have a blog.

A blog writing service such as mine gives you a wholesome solution that brings to you all the benefits listed above. Even if you are a good writer, very soon running a successful blog in itself becomes an activity better handled by a dedicated person.

Blog writing service from an SEO perspective

Even if you want to publish a regular blog merely for the sake of SEO, you constantly need fresh, relevant and search engine optimized content. Before every blog post you will need to carry out proper keyword research and analysis. How you create your title, SEO parameters, description and finally the body content, have a deep impact on your overall search engine rankings. You need to use keywords at strategic locations without sounding spammy and the subtle things can only be taken care of by experienced blog writing service.

Just as quality is important, equally important is regularity. Do you know that the search engine crawlers set the pace of crawling and indexing your webpages and blog posts according to the frequency of publishing? For instance, if you publish twice a week your blog automatically begins to get crawled and indexed twice a week. If you refresh your blog multiple times in a day, your new content can appear on search engine result pages within a couple of hours – I myself have experienced that with one of my own blogs. Intermittent blog publishing doesn’t help you much. Even if you publish one blog post every Wednesday, stick to the schedule.

As a business owner this might be a problem for you. Suppose you are a lawyer and it is hard for you to regularly take time out of your schedule. It can be of massive help if there is a blog writing service constantly taking care of your blog. It doesn’t even cost you much. My blog writing service can

• Research your market and compile a list of keywords
• Create unique blog titles for ongoing blog publishing
• Take care of your SEO needs including interlinking and meta tags optimization
• Maintain a sense of relevance throughout the publishing
• Maintain a high standard of quality on an ongoing basis
• Create unique content that will be highly useful to your audience
• Help you maintain a community around your online presence
• Submit your latest blog posts to all your social media and social networking profiles

Blog writing service to improve your conversion rate

Do you know that my blog writing service can improve your conversion rate? You see when I write blog posts for you, improving search engine rankings isn’t my only focus, although my attempt is always in this direction. But by the end of the day you evaluate the performance of your blog writing service by the amount of business it generates for you, and the business can only be generated by a better conversion rate. If your conversion rate is not good, no matter how much traffic your blog is able to generate, you’re not going to get much business. So as a blog writing service provider, aside from providing you search engine optimized content, I also create content that turns your visitors into paying customers and clients.

The post Blog writing service appeared first on Content Writer for Credible Content Writing Services.

Search engines like Google take into factor the number of quality incoming links to your website. They use these incoming links as validations. Google’s algorithms assume that if people link to your website, then your website must have something valuable and hence, it deserves to be ranked better than compared to those websites who don’t have many incoming links. Making people link to your website by producing valuable content is called linkbaiting.

Are linkbaiting and SEO interrelated?

To a great extent yes, although personally I feel you shouldn’t encourage linkbaiting just for the sake of SEO. People linking to your website or blog can send you direct traffic – it means even if you don’t enjoy good rankings you can still get quality web traffic from these websites.

Linkbaiting got mainstream when Google started assigning page ranks (PR) to various websites. If many websites and blogs with higher page rank link to your website, it also begins to get a higher page rank. In return, if you link to another website, due to your own higher pagerank, the pagerank of that website will improve too. So this is how linking with each other begins to affect people’s rankings.

Link building with legitimate linkbaiting

Until the Google Panda updates link building used to be a great business (it is still, among the ignorant). People would develop websites solely to publish links and by hook or by crook they would increase their page ranks. Then they would charge others for publishing their links. With a single sweep Google eliminated all such rankings and now only genuine link building works.

For genuine link building and linkbaiting, you need quality content. Yes, you still need backlinks for better search engine rankings but these links need to be earned rather than purchased. High quality content on your website can ensure this.

Some people mistakenly believe that linkbaiting manifests just for the purpose of accumulating backlinks. Although this might be true in the parlance of SEO, a real linkbaiting effort can also earn you widespread brand recognition. There are many businesses that indulge in linkbaiting as an Internet marketing effort rather than just for SEO. In fact there is a greater chance of people linking to your content when you create valuable content for the benefit of your audience.

What sort of content facilitates linkbaiting?

There is no success formula for creating link bait content, but lists and infographics seem to go viral with a greater degree of success compared to normal articles and blog posts. For instance, something like “50 killer content marketing tips for small business” have a greater chance of going viral compared to “Successful content marketing for small business” despite having similar content.

The type of content needed for linkbaiting also depends on your audience. A blog post about “20 iOS features to die for” isn’t going to be a hit among Android fans, but “20 things that make iOS suck big time” may go viral instantly.

So understand your market and then create link bait content accordingly.

The post What is linkbaiting? appeared first on Content Writer for Credible Content Writing Services.

• Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
• Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
• Get measurable results in your B2B and B2C marketing efforts
• Generate more leads through e-mail marketing and blog publishing
• Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

• People who know you and the business you do
• People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

• What they’re looking for
• What catches their imagination
• What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
• What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.

The post Inbound marketing with my content marketing and consulting appeared first on Content Writer for Credible Content Writing Services.

Turning your business around with high-quality content

How to hire a good content writer

The post My SlideShare uploads on content marketing and content writing appeared first on Content Writer for Credible Content Writing Services.

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

• Your visibility on social media and social networking websites
• The difficulty or ease with which people can find your content
• The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

The post Why is content marketing so important? appeared first on Content Writer for Credible Content Writing Services.

Please remember writing an article, or a blog post or a webpage copy doesn’t just involve typing. You have to think, you have to research, you have to visit other websites to see how people have worked on similar topics, you have to find information that you need to use and so on.

I charge an hourly rate of $35.

Previously I was charging different rates for different types of content writing assignments but then I realized (also after getting feedback from my clients) if I am focusing on different rates for different types of writings, I am not focusing much on the quality that must remain standard. My average rate for different types of writings was $65-$25 and this helped me arrive at $35/hour.

I am no longer offering article packages (something like, this much for 10 articles, and this much for 20 articles). This gives me and my clients unlimited flexibility. This way, you can hire me for just a single hour or you can hire me for 20 hours and then pay accordingly.

How long does it take me to complete a typical article?

Again, my focus is more on quality rather than managing to complete an article within a certain timeframe. Nonetheless, when you’re paying me, it is reassuring to know how much you will be getting for the money you are spending – fair enough.

In fact, most of the clients end up paying less with my new hourly rate. For the homepage I used to charge $65 whether I completed the page in one hour or 30 minutes. With the hourly rate, you pay for the time I’m spending on your work and nothing more. So if I can complete your homepage in 30 minutes, you are just paying me $17.50!

Anyway, how long does it take? On an average 30-40 minutes, depending on the effort involved.

Quality comes with effort and effort needs time. So keep that in mind before starting to worry about an article taking 70-80 minutes sometimes. Eventually, it evens out.

I use FreshBooks.com to log my time and invoice my clients (at least as of now) and while working I use their time ticker. It measures time in seconds and calculates invoicing in real-time. A big benefit is, the moment I click the stop button, it stops calculating and that is the amount of money that you have to pay.

But how do you make sure that I am going to charge you fairly and use the ticker in the right manner? Well, this question is hard to answer unless you are constantly standing behind me and monitoring the ticker yourself (this is also not humanly possible when people are working in your own office – you cannot monitor their activities all the time). You will just have to trust me on that.

The post My content writing rates appeared first on Content Writer for Credible Content Writing Services.

The main purpose of content marketing is to provide relevant information to your target audience. It’s a marketing “technique” that uses relevant and high-quality content to continuously engage a clearly defined set of people (your target audience/customers/clients). It focuses on acquiring new customers and clients without selling. It uses the concept of inbound marketing in which people come to you to access your content rather than you streaming your promotional and sales messages.

Content marketing is totally unobtrusive because although you use various means to broadcast your content (search engine optimization and social media/networking updates) it’s up to the recipients when and how they want to access your content. Unlike conventional advertising and marketing they don’t need to be interrupted while they are reading or watching something. They either search for your content, or they come across it while looking for something similar. Since they come across your content on their own, they are more receptive and understanding.

Content marketing is an ongoing activity. You cannot define it as a “package” although when you are professionally engaging content writers they need to define their work according to the effort involved and payment expected. Other than that, you continuously publish new content, streamline existing content and use various channels to distribute your content.

The “marketing” part here doesn’t involve using ads to promote your content. It simply means attracting people to your website or blog using high quality content as bait. This content can exist in any format – text, video, audio, images, animations, infographics, PDFs or slides – and it depends on the preference of your target audience. The basic components of a well-defined content marketing strategy are:

• Understand your audience
• Create and publish content according to that understanding, in preferred formats
• Distribute that content using formats and channels preferred by your target audience

Why content marketing

Around 80% business decision-makers like to receive company information in the form of articles rather than advertisements (source). Whether it’s traditional media (television, for example) or the Internet people are constantly devising ways to either block advertisements and promotional campaigns or avoid them. For instance, many households these days like to record their television programs using their set-top boxes and later on when they are watching them, they fast-forward the advertisements. Nobody in his or her right mind tolerates advertisements unless something really compelling is being shown.

The same is with the Internet. For example using Pocket you can save the stripped-down version of articles and news so that you can later on read them without sidebars and advertisements. Almost everybody these days uses pop-up blockers. So you can easily see, given a choice, nobody wants to see advertisements and promotional material.

Well-written content on the other hand, is eagerly received. Suppose you are looking for a website content writer for your business. Whom would you hire, someone who shares lots of content writing information with you or someone you simply stumble upon via an advertisement? Of course you can argue that someone advertising (that is, spending money) must be confident enough to earn back that money and hence, must be a competent content writer but if he or she cannot be found without an advertisement, how he or she is going to help you increase your content visibility? If you want to advertise, why do you need content at all?

Via content marketing you create evangelists and brand ambassadors for your business because people eagerly share good content with each other. Suppose I write an excellent blog post on content writing and 20 people share it on their Facebook timelines. This is an endorsement. When people share your link they do it voluntarily and it means they really like what you have published. You spent, maybe, two hours creating a quality article or blog post and people go on sharing it for days, months, and provided you update it, even for years.

Another benefit of content marketing is that the benefit that you derive is not proportional to the money you have to spend. An advertisement in the newspaper lasts only for that particular day. Each time you run advertisements on TV, you have to pay for that time. If you advertise on the Internet you have to pay for impressions and clicks. Well-written articles and blog posts on the other hand give you non-stop traffic. Spend $50 on a blog post; whether it gets one click via search engines or another website, or 50,000 clicks, you just spent those $50.

The post What is content marketing? appeared first on Content Writer for Credible Content Writing Services.

Wikipedia defines content strategy as

…the practice of planning the content creation, delivery, and governance. A repeatable system that defines the entire editorial content development process…

Content strategy simply means figuring out exactly what your audience needs and then publishing that in an appropriate format and through appropriate channels.

I provide content writing services but content doesn’t always have to be text. It can be anything as long as your audience is okay with consuming it. It can be video, audio, images, PowerPoint presentations or PDF files.

Defining and establishing a content strategy

How do you know what’s the best content for your business? To know this, you need to figure out what’s the best content for your prospective customers and clients in relation to your business. What would make them trust you more, seek you out when they need the right information and then do business with you when the right moment arrives? In broad terms, a content strategy involves:

• Knowing exactly what you offer to your customers
• Knowing exactly why your customers would do business with you
• Understanding their problems and concerns
• Providing solution-oriented content in their preferred format and via their preferred channels
• Using their language rather than assuming that they understand you
• Making it easier for them to find your content
• Constantly engaging them and encouraging them to remain in touch
• Targeting search engines by concentrating on primary, secondary and longtail keywords
• Posting meaningful and engaging content on social networking websites such as Facebook, Twitter, LinkedIn, Pinterest and Google plus

As it happens with all strategies, the tricky part of content strategy is consistency, that is, continuously producing and publishing high-quality content. Once you have defined your content strategy you need to set up a mechanism that helps you produce the needed content for broadcasting and distribution and for continuous evaluation as well as streamlining.

How do you execute a content strategy?

• Clearly define your objectives: What do you want to achieve with your content strategy? Do you want to inform and raise the awareness level of your customers? Do you want to capture their email addresses so that you can keep in touch? Do you want to build a broadcasting platform that you later intend to use to promote your business? Spend ample time defining your content strategy objectives and then stick to them.
• Identify resources, strengths and limitations: The execution of a content strategy is a long-term process so it is very important that you have the needed resources. Long gaps between content publishing, content distribution and user engagement can sabotage any well-crafted content strategy. Have a dedicated person, or a team of persons to take care of your enterprise content production and distribution on an ongoing basis. This will also help you decide whether you are going to go with an inhouse team of content creators and marketers or you are going to outsourec.
• Setup a content distribution and broadcasting mechanism: “Build it and they will come” doesn’t work on the Internet, especially when for one content publisher there are thousands of other vying for the same space and a piece of user attention. You need to develop and setup your own broadcasting channels. You can either partner with commercial content distribution and syndication services or you can build your own channels using social media and social networking channels such as YouTube, Slideshare, Twitter, LinkedIn, Google Plus and Facebook. Actually building a strong presence over these channels, for some businesses, could be as important as building the actual content.
• Focus on engagement and conversations: The ultimate objective of a content strategy must always be creating an atmosphere that encourages engagement and two-way communication. Through your content, you don’t talk to people, you talk with them. You don’t barge in; you either let them come to you, or meet them half-way. Make sure when you are publishing and distributing content its ultimate goal is engagement.
• Analyze, revise and streamline: Every strategy evolves. This is why every content strategy must be agile, that is, it should be implemented at its minimal form and then, according to outcomes and analysis it should be evolved further.

The post What is content strategy appeared first on Content Writer for Credible Content Writing Services.