The more content you have on the Internet, the stronger presence you enjoy. You need constant content for your website, for various blogs you might be maintaining and multiple social media and social networking profiles that you would like to keep abuzz with latest updates. You can either live a busy, productive life, or you can focus on generating content for your personal brand; you can’t achieve both.
Gary Vaynerchuk, a well-known entrepreneur has hired a dedicated content writer who will constantly follow him, record his conversations and comments and then turn them into blog posts and social media updates
Although I’m not as busy as Gary might be, this seems to be a good idea. Even if you don’t hire a dedicated content writer to track your every conversation, it would be nice, while working on articles and blog posts, you can choose some portions, preferably sentences, that you can post on your social networking profiles. There might be lots of knowledge encapsulated within one blog post. Simply sharing the links along with the title of the blog post doesn’t do justice, especially when most of the people what even click the link unless you are a celebrity. Of course you should post your link, but even after you have posted it, you can selectively pick sentences that you like and republish them as updates. This way you don’t have to look for content. You can save lots of time and effort this way.
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