How to write SEO text

You want to know how to write SEO text to improve your search engine rankings, most probably. When you are writing for the web, it’s not just the human readers who are going to read, evaluate and then act upon whatever you have published, even the various search engines are going to evaluate your text and rank it accordingly. Although the search engine companies like Google are constantly trying to mimic the human psyche as closely as possible there subtle differences in the ways that humans and the search engine algorithms make sense of your text. If you want to learn how to write SEO text you should also spend some time understanding how the search engine crawlers access your individual pages and how those pages are ranked according to keywords and other, longer expressions present on your webpage.

Although there are many SEO experts who say that words don’t matter but they really do. Ever since we started using language to communicate words have been an integral, inseparable part of language. So in order to convey something you have to be careful about your words. For instance if you want to tell somebody, I love you, you don’t say I have the extremely opposite feeling of hatred for you. The search engines are going to think that you’re talking about hatred and not love. So if you want to learn how to write SEO you must also learn to use the right words to say something. Aside from that here are a few pointers that can lead you towards writing effective SEO text.

Make a list of the keywords that you’re going to use in the SEO text of the current page

The keywords of course must be context specific. Before preparing the text you should prepare a list of keywords and expressions that you would like to highlight on the page. Try to use these keywords while forming your sentences. Writing SEO text doesn’t meaning filling up your webpage with nonsensical repetitions. Don’t overdo it and stick to relevance. Recently I read that you should use your keyword in the first sentence of the first paragraph, in the last sentence of the first paragraph, once in every paragraph, and then once in the last sentence of the last paragraph. I don’t think all this is necessary, just use your keywords whenever you think they should appear justifiably. Use them in your headings and subheadings, bulleted lists and in anchor text. The moot point is that you have to convince the search engine algorithms that you are seriously talking about the keyword on your page.

Put your keywords in the title of your page

The title of your page is very important because it tells the search engines what your page contains. Although there is no harm in creating esoteric titles it helps a lot if your title contains the expression for which you want to be ranked higher on the search engine results pages. Various studies have revealed that search engine users have a greater tendency to click on the hyperlinks that contain the expressions they have just used to conduct the search. The title of your webpage appears as a hyperlink on the search engine results page.

Talk about the topic in the very beginning

The search engine crawlers have millions of pages to crawl and they are constantly economizing the time they spend on individual pages. Talk about the main thing in the very beginning of your webpage so that even if they don’t go through the entire page they can make out the basic theme of the page and analyze it accordingly for the appropriate keywords.

Organize your text with headings, subheadings and bullets

Headings, subheadings and bullets often present the whole picture. Many visitors just go through the headings, subheadings and bulleted points and skip the finer print. You can use your headings to kindle their interest and encourage them to read the rest of the text also. Anyway, since headings, subheadings and bullets often contain the main highlights, if they are present on the page the search engine crawlers first go through them.

Basically, there is no set formula for writing SEO text because every keyword has its own peculiar way of performing, and you shouldn’t worry much about it. Just make sure the text is properly laid out, you use the keywords enough times, and you make the text reader-friendly. And don’t try to cram many keywords into one page, 2-3 keywords should be focused upon, and in fact, you should have separate dedicated pages for all your important keywords.

  • Jenny Pilley

    It is great to know other people that are writing about the importance of writing. It is easy to get lost in the importance of key words and phrases and not the content itself. The tips you give are so useful for SEO and I think those trying to write to improve their site should read posts like this. Excellent.

  • Katherine Charles

    Thanks for this. Every comment is easy and clear to understand and i am also taking a lot out of these posts and putting the pointers into practice in my own writing. Its good to know that bullet points are acceptable as i often find this a really easy way of getting my point across without having to go into long depth descriptions.

Amrit Hallan