Yesterday Business2Community posted my blog post, “Search Engine Optimization with Content Writing” in which I talk about how you can organically improve your search engine rankings by creating better, useful content rather than resorting to unreliable, the so-called, “SEO tactics”. Although there is nothing wrong in making your website SEO-friendly in terms of layout and source code, eventually it is your content writing, at least right now and in the foreseeable future, it is your textual content that ultimately impacts your search engine optimization results.
Should you write content merely for search engine optimization?
Why not? And not necessarily. There is nothing wrong in writing content that helps you improve your search engine rankings. The problem arises when you’re creating content merely for that purpose. That’s when things begin to go wrong. Then you lose your priority and you end up alienating your core audience. Search engine optimization and consequently, rankings become more important to you than providing the right, useful information to your visitors. Getting massive traffic from search engines doesn’t help you much if there is very low or no conversion rate. This, whether you realize it sooner or later, negatively affects your search engine rankings. This is because…
- You need people to link back to you
- You need to establish your authority
- People should feel encouraged to share your content on their social media and social networking timelines
Since all these are voluntary acts, they won’t happen unless you create quality content. Why would people link to you (unless you pay them, and this no longer works) unless they find your information useful and unless it adds value to their own website or blog?
Similarly, you establish your authority by sharing expert advice people can actually use to take their businesses, their personal lives, and even their experiences, to the next level. Building your personal brand these days is a big part of search engine optimization and this can only happen with sustained content writing. Now, when I mention “sharing expert advice” it doesn’t mean that you metamorphose into an expert overnight. It is an ongoing process. You gain knowledge and you grow intellectually as you share more and more with your readers. It doesn’t always have to be advice, you just need to remain in touch, and whenever inspiration hits you, you share something worthy with your readers.
Regarding content writing for search engine optimization, aside from being useful, it helps if you organize your content structure in such a manner that it is easier for the search engine crawlers and ranking algorithms to figure out what you are talking about. It entails using your keywords – both your main keywords as well as longtail keywords – strategically, at proper locations. As I have mentioned in the guest blog post, your primary keyword should appear in the title of your webpage or blog post. If possible, it should also appear in the first paragraph and within the headline tags. If you can manage, while writing content, you can also use your primary keywords as well as longtail keywords in a bulleted list.
Anyway, you can head to the Business2Community link to read my blog post over there and don’t forget to share it.
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