The answer varies from where you look at it. As a content writer I would suggest you to outsource your content writing work as much as possible, and even time management gurus like Tim Ferris suggest that outsourcing is the key to maximizing your productivity.
On the other hand there are many people who think that efficiency can only be achieved if you have in-house content writers because then they get to understand your business from within and they can relate to you more because they are exclusively writing for you.
Both points are right. Just because I provide professional content writing services I’m not going to insist that you should always outsource your content needs. Every business has its unique needs and restraints and one must act accordingly. There is never a fit-all solution.
But one thing cannot be denied: content marketing is unavoidable. Big businesses have already invested millions of dollars in their content marketing strategies, and even smaller businesses are realizing it’s massive potential. Once you know how important content marketing is for your business, it’s up to you whether you want to outsource your content writing or you want to do it in-house. Being a content writer I can throw some light on why you should outsource, but then again, I’m not saying that you should DEFINITELY outsource. Here are some reasons to outsource your content writing needs:
- You don’t want to hire a full-time writer
- You don’t have enough office space
- You would have written yourself but you don’t have enough time
- You’re not very comfortable with the language in which you need to create your content
- You want to tap into the global talent pool rather than restricting yourself to local talent
- You are totally comfortable working with professionals from remote locations
- You don’t have regular content writing needs
In good business sense, you should outsource your content writing if you are a small business because there is greater flexibility and less cost involved. For instance, it doesn’t make sense to hire a full-time content writer if you just require three blog posts every week.
On the other hand, if you are a big business and you need to publish scores of pages every day and almost all the content is specialized, you should have a team of in-house content writers.