Tag Archives: blogging for business

What all must you consider in order to have a successful business blog

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Do you want to create a successful business blog? Any sort of blog that is published while keeping a sense of success in mind needs effort and dedication. As rightly mentioned on this thought-provoking Successful Blog post, a successful business blog takes

  • Time
  • High-quality content
  • Clearly defined purpose
  • Identifiable personality
  • Unique individuality

I would also like to add strategy and marketing, and of course, perseverance, if you want to create and maintain a successful business blog. Many people think that marketing a blog means that you are trying to promote your blog just to increase traffic so that you can either sell affiliate products or ad clicks. Even when you are publishing a business blog you need to market it with ongoing effort so that it gets the exposure it deserves. After all you publish a successful business blog to attract people to your main business.

That is why it is prudent to get help in order to publish a successful business blog. It is better to outsource rather than trying to do it in-house. Of course you can hire a full-time writer/researcher in order to produce regular business blog content but he or she won’t come with an entire package the way a professional content writer who works independently does. Anyway, this decision depends on your overall business approach. The basic objective is running a successful business blog.

Starting a blog and then not managing it properly (for instance, having a bad design, or publishing blog posts irregularly and intermittently) can be counter-productive because it can sully your brand – in fact it is better having no blog at all. On the other hand a well-managed blog can bring you unprecedented business dividends. So you have to chalk out a strategy before starting a blog.

As mentioned above you must realize that once you start publishing a business blog you will need to dedicate some time to it in order to make it a success. You cannot simply generate a post in just 15 minutes and that too on an ongoing basis unless you are a prodigy. Individual posts may take up anywhere between 1-2 hours.

The most important ingredient of your successful business blog is going to be the content that you publish. Blogs are known by the sort of content they have. It should be relevant, well-written and engaging. People should find it useful and relevant. This also covers the purpose of your blog: you have to figure out why you want to publish a business blog in the first place.

  • You want to communicate to your visitors regularly?
  • You want to update them about your latest offerings?
  • You want to keep the buzz alive around your business?
  • You want to educate your prospective customers and clients?
  • You want to solidify your social media presence?
  • You want to improve your search engine rankings?

In fact all the points mentioned above are important and they give a purpose to your business blog.

Personality and individuality always help. People rather prefer to interact with people and not unknown business representatives. Talk to your visitors as a person.

Finally, whenever you plan to start a business blog just start it, don’t think of success or failure for at least 5-6 months. Many business representatives find sharing their thoughts on their business blogs intimidating but it is actually quite fun. You get to know some great people, you make new friends and you create new business opportunities for your visitors as well as yourself. Let it evolve gradually. Every day you will learn something new even if you hire a content writer for your blog.

A successful business blog also requires a sustained effort. Even if you cannot produce quality content always, it is your persistence that eventually pays. In fact your blog readers don’t expect you to produce exceptional blog posts all the time. They just want you to be there in one form or another. Sometimes you can create blog posts of more than 1000 words. Sometimes you have just 100 words to say. Sometimes you just want to post a photograph or share a video. In order to create a successful business blog, there should always be something happening over there.

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With what frequency should you publish your blog

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People often wonder how many times they should post on their blogs in order to create a successful presence. There is no set rule. It depends on what you are actually trying to achieve through your blog. If your blog is new it is better to publish daily and sometimes (again, it depends on what you’re trying to achieve) even multiple times in a day because this may get your blog indexed by various search engines quickly. Once I published on a particular blog 4 blog posts every day and sometimes even 10 and its links started appearing on the first page within two weeks.

Quick publication can be counterproductive too if you write only on a particular topic because your readers may not have enough time to go through so many blog posts on a daily basis unless they’re solving some purpose. In such cases, you are fine with just one blog post every day.

Although publishing everyday may not be very crucial for your website/blog it can help you build your content fast and attain visibility, and consequently, recognition for publishing high-value content on a regular basis. People remember you better when they see or read something from you every day.

If you are simply gathering content under your website/blog you can post on alternative days or with whatever frequency that suits you (or your budget if you’re getting your blog posts written by a content writer). Some of my clients go with just one blog post every week and recently I started writing for a client who wants one blog post every second week.

Benefits of publishing regularly

There are many benefits of publishing blog posts regularly:

You build keyword-rich content faster

The more you write the more keywords and key phrases you cover with your content. As you keep on adding new blog posts to your blog the search engines gather and organize your links and then rank them according to their keyword relevance. Blogging everyday is the fastest way of getting good search engine rankings.

Better social media and networking exposure

Social media and networking is about rampant activity. Something is always going on and everybody is vying for attention, whether organizations or individuals. Hence it is very easy to forget names and brands. If you post every day it gives new fodder to your followers and friends. You encourage them to reach out to you and share their opinion. You constantly engage them and give them a reason to visit your blog daily.

It establishes you as an expert and an authority

I don’t mean to say that if you publish everyday and even if you’re publishing trash you become an authority in your field — no it doesn’t work this way. But it helps if you’re content is of high-value and frequent. Visit Seth Godin’s blog and you will notice that he gives remarkable advise without missing even a single day. Although I haven’t personally checked it people say that he posts even on Christmas. He is known for his great advice and he is also known in the blogging world for not missing even a single day of posting. Besides, sharing knowledge makes you more knowledgeable too as each time you publish something related to your profession you need to study and come up with valuable, usable information.

Aside from these benefits, again, it depends on what you are trying to gain through your blog. More than frequency what matters is quality. Even if you publish one blog post every month make sure that it is high-quality because eventually that is what gets you recognition from people as well as search engines.

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