Tag Archives: Content Curation

Should you create content or curate content

The fundamental strength of your online marketing and promotion heavily relies upon the quality of your content, whether it is on your blog, your website or your social media profile. Generating quality content can be a bit difficult if you don’t have sufficient budget and resources. Mindlessly publishing at low cost doesn’t do any good. It may, by hook or by crook, increase your search engine rankings for particular keywords and expressions, beyond that nothing much can be achieved, because eventually it is the quality that converts visitors into paying customers and clients.

Quality content can be generated using two methods

  • Creating new
  • Curating existing from other sources

The basic idea is providing quality information to your visitors. When they come to your website they must go back enriched and informed. So before deciding whether you want to create or curate you need to decide

Why you need quality content on your website?

The content on your website solves the following purposes

  • Informs and educates your visitors
  • Helps them make better purchasing decisions
  • Conveys to your visitors that you have authority over your subject
  • Encourages your visitors to come back to your website for updates and more information
  • Engages your visitors and creates opportunities for interactive experiences
  • Increases your search engine rankings
  • Helps you maintain a vibrant presence over your social media and social networking profiles
  • Encourages other website and blog publishers to link to your website resulting in more diverse traffic
  • Helps your present and prospective customers and clients look beyond the corporate wall and experience the human side of your business

All these objectives can be achieved either by creating new or curating existing content.

Why create new content?

For the obvious reason that if everybody started curating we won’t have anything original to link to. Other than this, creating your own content generates more trust and a sense of authority. It gives you an opportunity to share your knowledge. It also makes your website a unique source of valuable information. It increases the intellectual value of your online presence. If you just curate you are simply referring to external sources with your own comments in the and perhaps. You are always sending traffic to other websites and there are very few websites that send traffic to your website.

Why curate existing content?

Content curated from external sources introduces variety and some different perspective. When you need to provide value to your visitors you shouldn’t discriminate against other publishers. Since your primary concern is providing good information, and if that information already exists and it exists in a better manner than what you can produce, then there is no harm in linking to it with your own opinion. Content creation also helps you when you want to present in-depth information from different sources. For instance, on a single page you want to compile the best content writing tutorials from different websites. Along with your own opinion, you can also introduce opinions from other content writers of repute.

Creating the perfect balance between original and curated content

So you can create a good balance between original and curated content. I would prefer a ratio of 60:40 – 60% original and 40% curated.

Of course you can use any ratio and even in the reverse order (40:60) – it depends on your audience, the familiarity that you enjoy with your audience, and your true intentions. If you curate simply to increase your search engine rankings, people can easily see through it. But if you really want to provide valuable, high-quality content without bothering whether that content comes from your own website or from other websites (just make sure you are not plagiarising and simply linking with your own comments), this can be a good strategy.


Difference between content writing and content curation

There are basically 2 ways you can generate quality content for your website or blog:

  • Content writing/generating fresh content
  • Curating quality content from other reliable sources

The benefits of creating new content

By constantly creating new content and publishing it on your website or blog you establish your authority on the subject. You get to share your own knowledge, your own experience and your own expertise. Writing and publishing your own content is a very good way of building online intellectual wealth that not only helps your visitors but also helps you.

It also makes you an independent knowledge resource. When you’re generating your own content you don’t need to depend on external links, and to be frank, external links cannot always be relied upon. I remember when there was a big earthquake in Japan a very prominent website published an info-graphic comprehensively explaining how to survive an earthquake. I had linked to that info-graphic from one of my blog posts. Recently when there was a big earthquake in north-eastern India I wanted to share the same link. But when I visited it, it directed me to another, irrelevant (full of affiliate links) URL. The original info-graphic has been removed. Had I had the same info-graphic on my own website at least it would have been still there.

Obviously, the search engines are constantly looking for original content to index and rank and the more original content you publish the more advantage you get in this arena.

Original content writing is also a showcase of your communication skill. You are not simply providing information to your visitors just to gain traffic; you are actually putting in effort to create quality content.

The benefits of content curation or curating quality content

The biggest benefit of content curation is you can share high-quality content with your visitors without having to create it. Normally what people do is, create a quick synopsis of the original link, publish it as a paragraph and in the end append the original link.

Does it help your search engine rankings? Surely it does, provided you stick to the core theme. Suppose I decide to create a blog post solely having quality links on content writing. If there are 10 links in my blog post it means I’m going to write 10-12 paragraphs on the topic of content writing in order to briefly explain every link. So targeted content plus high-quality outgoing links (and in the form of trackbacks you may also get some juicy incoming links) can do wonders to your search engine rankings.

Content curation is a great way to create link bait opportunities because often it is difficult to get high-value content at a single place. If all the 10 links on content writing I’m linking to have great value people are going to link to my blog post as a valuable resource and they are also going to share it using their social media profiles.

What is good, content writing or content curation?

Both are important, I would say. There can be no content curation without original content so somebody has to write and publish original content and only then it can be curated.

The Internet can be chaotic as well as intimidating with millions of webpages and blog posts vying for your attention at a particular instance. So if you can find a single webpage or a blog post that has lots of links collected from different reliable sources it can help you tremendously.

Does content curation help your business?

Whether content curation helps your business or not depends on your business model. There are lots of blogs that simply publish lists gathered from various other blogs and websites (for instance, a web design blog curating web design links from scores of blogs and websites, just dealing with designing the top navigation bar).

As a personal advise I would recommend a 70-30 ratio. If you publish 10 webpages or blog posts every month and you also want to curate content, you should try posting 7 original posts and 3 collected links.contact