Content writing services come at different rates. Not that my rates are higher compared to experienced and professional content writers, but sometimes some clients do ask why they should pay me my rates when they can get similar content at much less? This is a valid question to be frank because even I would pay less were I in their position and so initially it would be difficult for me to justify my rates for my content writing services.
But then there is a reason I get paid what I charge and most of my clients see the value in them and hence pay for my content writing services. This is not one of those “why hire me” blog posts, I’m just going to help you come up with some questions when you’re thinking of partnering with a person who is ready to work for a lot less than what I charge. Here are the questions:
Does your content writer have a website?
No, this is not a rhetorical question, it actually makes a big difference. I’m not asking this because I have a website to promote my content writing services. Of course you may find good writers on one of those freelancers websites or the rapidly coming up “virtual assistants” websites, but when they promote their services from such places, they don’t have a stake. Take for instance my website, I started it in 2004, and ever since then it must have gone through at least 20 changes in terms of design and 100s of ongoing changes in terms of content.
It means I take my business and my online presence pretty seriously and invest lots of time trying to maintain a credible presence. Again, how does it matter how much credibility I enjoy if you can easily get cheaper content from a person who has no visible and verifiable credibility?
If you’re okay with a person who can vanish any day while you are in the midst of a hectic strategy transformation then by all means, go with that person. If you are fine with a person who has no stake and who can afford to be erratic with his or her services, then of course, you should opt for that person.
But if you’re really serious about promoting your business through effective content writing then you must collaborate with a person you can totally rely upon. A person who has a well-established business website. A person who provides services like a business, and not like someone who doesn’t even want to invest in a measly website in order to promote his or her services. When you run your own business from your own website, it shows you have confidence and you know that you can deliver.
Does your content writer have a presence on the Internet?
Again, it might not matter to you but to many businesses it does. For reliable services you need reliable people. People who have created some presence. When it comes to having a presence on the Internet
- I publish multiple blogs and especially my content writing blog
- I have a vibrant presence on Twitter and Facebook (it might matter, and it might not matter, differs from person to person)
- Search for “amrit hallan” on Google.com or any other major search engine and you will find zillions of pages referring to my work and content that I have written for various websites
Why does it matter to have a presence when all you have to do is write content? If you have a serious content writing requirement, then you need a serious and reliable content writer. You need a content writer that can be traced and tracked all the time and not just at a particular place but at multiple places. When you have an online presence that is reflected through various websites it means you are exposing yourself to scrutiny.
So why do you think most of the low-charging content writers don’t have a decent online presence to boast of?
Simply because, it takes effort. It’s not a joke to submit 100s of articles to various websites and blogs without getting paid. It is not easy to publish quality blog posts just to maintain a presence. You need focus, you need to work hard, you need to value your work, and you need to see the value of your effort. The low-charging content writers cannot simply afford to put in so much time and effort. They don’t develop their skills because most of the time they are making up for the low amount they are charging. You are constantly getting low-quality content and you don’t even realize it, because somehow they convince you that all that matters is good search engine rankings. They either don’t know or they don’t convey to you that more than the search engine traffic what you need is a higher conversion rate and this can only be achieved by high-quality content.
So how come they are able to charge so less?
By drudgery, literally. They work really hard, in fact so hard that it is very difficult for them to produce quality content. Since they are charging so little, they have to make up some way, especially when the cost of living is not exactly as low as it used to be a few years ago. They don’t have time to improve themselves and they don’t have time to be innovative and creative. If you have enough time and patience just go through 4-5 of their articles and you will notice a stark similarity with just a few words changed here and there. They have mastered 20 odd expressions and they keep repeating them throughout the copy.
Why you’re not overpaying when working with me?
You get quality content, of course. Since I have already charged you whatever I feel comfortable with, I have the luxury to spend ample amount of time on your work and let my creativity flow. I’m not measly about how many words I should use and how much time I have got. I bring with myself years of experience. I don’t have to worry about how to complete your work quickly so that I can move on to the next document (although this doesn’t mean I needlessly spend time on individual documents). Besides, since I am a business person myself, I prepare your content – whether I do it myself or through various writers – keeping your business needs in mind. My extensive experience affords me with sufficient insight into how your audience is going to react to the content I’m providing you.
I don’t give you content just to please you and get money from you, I give you content that can take your business forward. Sometimes you won’t agree with me; I will try my best to explain to you why my approach is good for your business.
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