Lee Odden in a blog post titled The Truth About Content Marketing and SEO aptly says:
What good is great content if no one can find it? How useful is findable content when it doesn’t engage and persuade?
and then he says:
The only thing worse than no SEO at all, is ALL SEO.
This is where we have to be very careful. Most content writers and content marketers don’t know where to draw the line.
My main point of interest is the first highlight, that what’s the use of writing and publishing great content if nobody knows of its existence, if nobody is able to find it?
If you are popular, no matter how lousy and senseless your content is, it’s going to rank well; I’ve seen it myself. Being popular means more people link to you, more people talk about you and more people are going to share and forward your updates.
But what if you are not popular? What if nobody knows you and nobody even cares what you write and publish? You need to build your presence from ground up, and this you do by not only creating great content, but also creating it in such manner that search engines can easily crawl it and rank it for the right keywords. This is where search engine optimization helps you.
Of course you shouldn’t obsess about it. Excess is always bad and the same goes for SEO. You may like to go through the following links on the same topic:
- Search engine optimization with better content writing
- Why you can’t ignore content marketing as an SEO expert
- SEO guidelines for content writers
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