Category Archives: Business Pages

Sales copywriting services

Writing an effective sales copy means capturing the right soundbites and expressing your message in a convincing manner using trustworthy data.

Writing a sales copy can be one of the biggest business challenges you face because, your entire business depends on it. Can you convince people to do business with you? No matter how awesome your web design looks, eventually it is your sales copy that does the trick. No wonder the sales department is the most important department in every business. Unless you make sales, nothing counts.

Selling doesn’t just mean encouraging people to buy your products and services. It also means convincing. If you want to make an impact, if you want people to believe in your ideas, if you want to motivate them, then too you need a sales copy. It has to be convincing and compelling and people should be moved to take the right action. This action can be anything, from buying your product or service to submitting your contact form to giving you a call to subscribing to your regular updates.

A sales copy has a very clear-cut objective. It is always written with a preconceived purpose. There should be no ambivalence. There should be no multiple purposes. The more focused is your sales copy, the higher performance it delivers.

I can write you a sales copy that helps your sell more. The basic idea is highlighting your most compelling benefit. I totally understand the pain points of your prospective customers and clients, what they want, why they want and what is the urgency, and then create the sales copy accordingly. I don’t believe in beating around the bush. I don’t even use hyperbolic language – it never works or even if it works, it works with silly people, and you don’t want silly customers and clients, do you?

Writing sales copy for webpages is a bit different from writing for conventional electronic and print media. There are lots of distractions on a website and it just takes a single click to go to another website. Your sales copy needs the right hooks. It should be able to lead your visitors from point A (the point where they and their your website) to point B (where they make the actual sale or perform the actual action that you want them to perform) in a well-crafted manner.

Why you should get your sales copy from me

I am dabbling with content all the time. Understanding people’s needs and creating content accordingly is my livelihood. What I have written, needs to perform. I don’t write like one of those off the shelf copywriters. I believe that your prospective customers and clients should never be misled into making a purchase; they should only buy from you if they really have to. These are the customers and clients who will not only buy repeatedly from you, but will also recommend your business to their family, friends and colleagues. My sales copy depends a lot on useful information. The customers and clients who will be motivated by my sales copy will be more informed and aware. Whether they like your product or service or not is another matter, they will never regret doing business with you.

This entry was posted in Business Pages and tagged Effective Sales Copy, Sales Copy, Sales Copywriting, Your Sales Copy on by admin.

Blog content writing and consulting

You may like to read first why your business needs a blog. When it comes to creating a vibrant presence on the Internet, having a business blog still rules the roost. My blog content writing and consulting services can help you establish a highly functional and efficient blogging platform right under your own domain name that will not only increase your search engine traffic, but will also enhance the engagement level.

What my blog content writing and consulting services include

I provide total turnkey blogging solutions that include

  • Installing and setting up your WordPress blog program files
  • Customizing the look and feel of your blog according to your business website, or according to your personal preference
  • Installing and setting up all the necessary plug-ins to enhance the functionality of your blog
  • Making your blog setup SEO-friendly
  • Providing high-quality content on an ongoing basis
  • Topic research (including keyword research) for regular blog posting

Want to have a great blog for your business?

Content writing services for inbound marketing

Content writing services can play a big role in your inbound marketing effort. It is a relatively new term and it basically means creating an environment that encourages people to visit your website on their own and these visits are not triggered by manipulative advertising. When people come to your website they should be fully aware of why they are visiting.

My content writing services can help you give a boost to your inbound marketing strategy by providing engaging and useful content on an ongoing basis. To make people come to your website you need to provide compelling content to search engines, external websites and blogs, social media and social networking websites and of course, your own website and blog. This of course, requires lots of content writing.

Read more on Inbound Marketing with Content Writing.

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

  • Your visibility on social media and social networking websites
  • The difficulty or ease with which people can find your content
  • The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

My content writing rates

Please remember writing an article, or a blog post or a webpage copy doesn’t just involve typing. You have to think, you have to research, you have to visit other websites to see how people have worked on similar topics, you have to find information that you need to use and so on.

I charge an hourly rate of $35.

Previously I was charging different rates for different types of content writing assignments but then I realized (also after getting feedback from my clients) if I am focusing on different rates for different types of writings, I am not focusing much on the quality that must remain standard. My average rate for different types of writings was $65-$25 and this helped me arrive at $35/hour.

I am no longer offering article packages (something like, this much for 10 articles, and this much for 20 articles). This gives me and my clients unlimited flexibility. This way, you can hire me for just a single hour or you can hire me for 20 hours and then pay accordingly.

How long does it take me to complete a typical article?

Again, my focus is more on quality rather than managing to complete an article within a certain timeframe. Nonetheless, when you’re paying me, it is reassuring to know how much you will be getting for the money you are spending – fair enough.

In fact, most of the clients end up paying less with my new hourly rate. For the homepage I used to charge $65 whether I completed the page in one hour or 30 minutes. With the hourly rate, you pay for the time I’m spending on your work and nothing more. So if I can complete your homepage in 30 minutes, you are just paying me $17.50!

Anyway, how long does it take? On an average 30-40 minutes, depending on the effort involved.

Quality comes with effort and effort needs time. So keep that in mind before starting to worry about an article taking 70-80 minutes sometimes. Eventually, it evens out.

I use FreshBooks.com to log my time and invoice my clients (at least as of now) and while working I use their time ticker. It measures time in seconds and calculates invoicing in real-time. A big benefit is, the moment I click the stop button, it stops calculating and that is the amount of money that you have to pay.

But how do you make sure that I am going to charge you fairly and use the ticker in the right manner? Well, this question is hard to answer unless you are constantly standing behind me and monitoring the ticker yourself (this is also not humanly possible when people are working in your own office – you cannot monitor their activities all the time). You will just have to trust me on that.

My values as a professional content writer

Personally I believe when your values are at the right place, there are no gray areas. When your values are clearly defined you are never clueless about what you should do and what you shouldn’t do. At Credible Content I always stick to my core values of providing content writing services to my best capacity irrespective of the scale of the project. Whether I’m working on 100 pages or just a single page if I have committed my time, I will deliver it.

As a professional I respect you

I fully understand that you know about your business more than I do – it is your livelihood after all. You also know your target customers and clients. You also know what ails your business website or blog in terms of content. That’s why I always ask all the questions that are relevant to your business and your audience. I always keep you in the loop.

As a professional I expect you to respect me

Just as you know about your business, I too know about my professional capacities as a content writer who has been writing for big and small businesses since 2004. When you decide to work with me please keep in mind that we may not agree on certain issues and this is normal. Just because you’re paying me and I’m working for you doesn’t mean that you are always right and I have to accept that – I won’t. Of course it doesn’t mean that I will impose my opinions on you and this is where my professional judgment is tested. Eventually my content writing services will be gauged according to how they perform rather than who gets to have the last word.

I never plagiarize

As a professional content writer plagiarizing someone else’s work is demeaning. It is ethically and morally wrong. When I am charging you I am charging you for unique content, content that is solely written by me. Of course sometimes we have to use data that has already appeared on other websites but when it comes to the language and presentation, it will be totally unique.

Respecting each other’s time

I like to stick to my timeline. If today is Thursday and if I commit that by next Wednesday I’m going to deliver 4 documents, I will deliver those 4 documents by next Wednesday. When do things get delayed? Normally when I don’t have the information that I need to complete the work, I e-mail to the client and then I don’t hear from him or her for many days, due to whatever reason. Since I too have commitments I stop working on that particular document so that I don’t have to change the information all over again when I eventually hear from the client.

When I am writing content for you I am not merely delivering well-written sentences and paragraphs, I am giving you something that will help you grow your business, help you make more money, or make a greater impact on the sphere of your influence. I take pride in that.

Credible Content Mission Statement

My mission at Credible Content is to provide business writing services that actually help my clients grow their businesses. Flawless writing is important, undoubtedly, but my work doesn’t just stop at bringing your business message in front of your audience. Your business message must make a positive impact. It should be conveyed for the benefit of your audience (your existing and prospective customers or clients). Through my writing I endeavor to make your customers or clients believe in you and trust the value that you provide. Therefore, “Credible Content” means providing content writing services that people can trust.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

incingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.