Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media content publishing is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.
What do you understand by social media content?
Social media content encompasses basically whatever appears on social media and social networking websites. Whether people post their personal stories, share, “plus” and retweet others’ posts or recommend products and services, it’s all about content. The great thing about social media content is, it’s voluntary — that’s its biggest strength.
Why you need professional content for your social media marketing strategy
First of all social media content marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.
Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites. Google is especially giving more prominence to the content you post on your Google+ updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.
The success of your social media content marketing strategy depends on two factors:
- The quality of the content you post
- The regularity of the content you post
The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.
Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).
And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.
All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for