Tag Archives: Content Development

SEO content development

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The term “SEO content development” can be quite misleading. Since I always focus on creating content that should automatically do well on search engines, I don’t specifically provide SEO content development services, but since many clients look for this specific category, I often provide this service separately. Frankly, you don’t need a separate service to improve your search engine rankings. All you need is good content.

How SEO content development helps your business

Since I have already mentioned that all it takes is valuable content, this is something you should focus on. Nonetheless, being a good content writer doesn’t mean that you can also make the search engines happy. A professional content writer has to achieve two tasks: create content that engages your human visitors, create content that Google finds valuable and consequently, ranks higher compared to alternative content available on the Internet. Most of the content writers can achieve either one or another and it takes lots of experience and insight to achieve the both. This is where SEO content development can help you.

The best way to create search engine friendly content is to write in a language your target audience uses. For instance, if my target clients are looking for a “content writer” it doesn’t make sense to optimize my website content for “content creator”. This doesn’t mean that I totally neglect the second phrase because some people might be looking for it too. But the majority of them would be looking for the former. How do I know? I have done lots of study on the keywords people use in order to find my services and along with that, I also do lots of reading to know exactly what phrases people in my field use.

A person who does SEO content development knows this quite well. She knows how to use the language of target customers and clients in a compelling manner. She knows how to dig out the exact phrase or phrases they use in order to find products and services she is about to write about. She is conscious of the importance of targeted search engine traffic and she also knows where to strategically use your important keywords without making your content “spammy”.

You may also like to read my blog post on the same theme, titled SEO guidelines for content writers.

Through various algorithm updates, Google is constantly trying to communicate that stop creating content specifically for search engines, and focus primarily on your users. If your content is good for your users, it is also good for the search engines, and this makes perfect sense.

So whether you’re looking for SEO content development or normal content development it hardly matters. All you have to do is focus on quality and relevance and you will observe a marked improvement in your search engine rankings.

Content writing services for businesses

My content writing services have so far served 100s of businesses from all over the world. This is not an exaggeration. I started providing content writing services in 2004 and since then there has been a continuous stream of projects from different countries. Interestingly, businesses from Europe and America (who are themselves English speaking countries) are the ones who mostly contact me to get content for their websites. A primary reason might be that they understand the importance of well-written content.

So far I have provided content writing services for businesses as diverse as web design and development, Internet marketing, search engine optimization, mining, iron and steel production, healthcare, beauty, hospitality, software application development, cloud hosting, retail, publishing, accounting, fashion design, photography, real estate, legal services, logistics and food processing, just to name a few.

My content writing services have helped many businesses not only remarkably improve their conversion rates, but also improve their search engine rankings. Most businesses report a marked improvement after working with me.

Why most businesses require professional content writing services?

I am not going to use any cliché here, but it’s your content that does business for you. Whether you’re writing a single line on your webpage, or a complete service description containing more than 1000 words, the needed impact is made by what you have written, what you have published on your website, or your blog. Professional content writing services give you the much needed regularity coupled with quality. Various Google updates have made it mandatory that you pay special attention to the quality of your content. It must be relevant, it must be topical and it must serve your prospective customers and clients.

Most small businesses don’t have resources to hire full-time content writers to take care of their content marketing needs. The best option for them is partnering with content writing services because this gives them highly professional content writers without added expense of providing them office space, infrastructure and other employment benefits. For example, if you employ my content writing services, you just pay for the content that you get and nothing more.

Do you necessarily have to partner with content writing services

I won’t say that. Different businesses have different needs. Maybe you need content writing services, or maybe you don’t, it depends on your short-term and long-term content marketing goals. Businesses require content marketing services when:

  • They don’t have the needed budget to hire content writers full-time
  • They want to avail the best content writing services at most competitive prices
  • They don’t have enough time to create their own content
  • They want to outsource content writing and content marketing and then get on with what they do best
  • They want to keep their options open so that they are not stuck with the content writers they have hired full-time
  • They want to use the global talent pool of content writers rather than getting stuck with what is locally available
  • They prefer to work with remote employees
  • They don’t maintain an official workplace

This is just a small list of reasons why businesses may hire content writing services and there might be as many reasons as there are businesses all over the world.