Tag Archives: Content Marketing

Why outsource to a freelance content writer

Outsourcing to freelance content writer is a serious business decision because it is going to have a long-lasting impact on your bottom line. Why outsource? Why not hire a full-time content writer you can constantly monitor?

This webpage is not about whether you should outsource to a freelance content writer or hire a full-time content writer for your business. This webpage is about why people take a decision in favor of the former rather than the latter?

It’s normally small and midsize businesses that outsource to a freelance content writer

It makes perfect sense. You want content for your business website, or your business blog but you don’t have a big budget, and you don’t even have a huge, well-defined content marketing strategy in place. You are just dabbling with this new medium that is fast catching up. The search engines constantly demand high-quality and fresh content. Content is constantly being shared on social media and social networking websites. People link to your website if you have valuable content. This is something that everybody knows, whether you are a small business, a midsize business or even a big business. Everybody knows content marketing is the present and future of overall marketing.

Nonetheless you are clueless. You have no idea what sort of content you want, why would people want to consume your content and which channels you want to use in order to distribute your content. You just want regular blog posts and articles on your business website and blog. This is a fair reason to outsource to a freelance content writer (I am going to use “he” for the sake of brevity). He charges you just for the work he delivers you. He does not occupy office space and does not consume your resources even when he’s not writing content. You don’t have to pay employment benefits. There is no legal tangle to get involved in in case you have to fire him. For that matter you don’t even have to see his face ever and still get quality content on a regular basis. You simply have to pay for the work he does and then get on with your life. This can be a win-win situation.

Another reason why you would outsource to a freelance content writer is that a freelance content writer is always more experienced than a full-time content writer if you think logically. Who would understand your business needs better? The person who manages his own freelance business, or who is merely drawing a salary by the end of every month? Who has more experience? Who is more worldlywise? Who knows more about the Internet? Definitely a person who provides content writing services to multiple clients.

One of the best reasons why you should outsource to a freelance content writer is that you can change your writer whenever you feel like without even giving it a second thought (of course your conscience will prick you in case you have fired him undeservedly). There is a cornucopia of excellent content writers all over the world (no, it doesn’t have to be a native English speaker) so why get stuck with what you have got locally? In the times of exceptional connectivity it doesn’t make sense to not to collaborate globally.

Of course every business has its own needs and you would outsource to a freelance content writer according to that need. But if you are a small or midsize business, it makes perfect sense whether you realize it in the beginning, or after having explored various options like, hiring somebody full-time.

Content writing services for businesses

My content writing services have so far served 100s of businesses from all over the world. This is not an exaggeration. I started providing content writing services in 2004 and since then there has been a continuous stream of projects from different countries. Interestingly, businesses from Europe and America (who are themselves English speaking countries) are the ones who mostly contact me to get content for their websites. A primary reason might be that they understand the importance of well-written content.

So far I have provided content writing services for businesses as diverse as web design and development, Internet marketing, search engine optimization, mining, iron and steel production, healthcare, beauty, hospitality, software application development, cloud hosting, retail, publishing, accounting, fashion design, photography, real estate, legal services, logistics and food processing, just to name a few.

My content writing services have helped many businesses not only remarkably improve their conversion rates, but also improve their search engine rankings. Most businesses report a marked improvement after working with me.

Why most businesses require professional content writing services?

I am not going to use any cliché here, but it’s your content that does business for you. Whether you’re writing a single line on your webpage, or a complete service description containing more than 1000 words, the needed impact is made by what you have written, what you have published on your website, or your blog. Professional content writing services give you the much needed regularity coupled with quality. Various Google updates have made it mandatory that you pay special attention to the quality of your content. It must be relevant, it must be topical and it must serve your prospective customers and clients.

Most small businesses don’t have resources to hire full-time content writers to take care of their content marketing needs. The best option for them is partnering with content writing services because this gives them highly professional content writers without added expense of providing them office space, infrastructure and other employment benefits. For example, if you employ my content writing services, you just pay for the content that you get and nothing more.

Do you necessarily have to partner with content writing services

I won’t say that. Different businesses have different needs. Maybe you need content writing services, or maybe you don’t, it depends on your short-term and long-term content marketing goals. Businesses require content marketing services when:

  • They don’t have the needed budget to hire content writers full-time
  • They want to avail the best content writing services at most competitive prices
  • They don’t have enough time to create their own content
  • They want to outsource content writing and content marketing and then get on with what they do best
  • They want to keep their options open so that they are not stuck with the content writers they have hired full-time
  • They want to use the global talent pool of content writers rather than getting stuck with what is locally available
  • They prefer to work with remote employees
  • They don’t maintain an official workplace

This is just a small list of reasons why businesses may hire content writing services and there might be as many reasons as there are businesses all over the world.

Inbound marketing with my content marketing and consulting

Inbound marketing with my content marketing and consulting services will help you connect with potential customers and clients through engaging content. Streamline your online content publishing and distribution and improve your online and off-line sales in record time. With inbound marketing through my content marketing and consulting services you will

  • Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
  • Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
  • Get measurable results in your B2B and B2C marketing efforts
  • Generate more leads through e-mail marketing and blog publishing
  • Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

  • People who know you and the business you do
  • People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

  • What they’re looking for
  • What catches their imagination
  • What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
  • What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

  • Your visibility on social media and social networking websites
  • The difficulty or ease with which people can find your content
  • The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

What is content marketing?

The main purpose of content marketing is to provide relevant information to your target audience. It’s a marketing “technique” that uses relevant and high-quality content to continuously engage a clearly defined set of people (your target audience/customers/clients). It focuses on acquiring new customers and clients without selling. It uses the concept of inbound marketing in which people come to you to access your content rather than you streaming your promotional and sales messages.

Content marketing is totally unobtrusive because although you use various means to broadcast your content (search engine optimization and social media/networking updates) it’s up to the recipients when and how they want to access your content. Unlike conventional advertising and marketing they don’t need to be interrupted while they are reading or watching something. They either search for your content, or they come across it while looking for something similar. Since they come across your content on their own, they are more receptive and understanding.

Content marketing is an ongoing activity. You cannot define it as a “package” although when you are professionally engaging content writers they need to define their work according to the effort involved and payment expected. Other than that, you continuously publish new content, streamline existing content and use various channels to distribute your content.

The “marketing” part here doesn’t involve using ads to promote your content. It simply means attracting people to your website or blog using high quality content as bait. This content can exist in any format – text, video, audio, images, animations, infographics, PDFs or slides – and it depends on the preference of your target audience. The basic components of a well-defined content marketing strategy are:

  • Understand your audience
  • Create and publish content according to that understanding, in preferred formats
  • Distribute that content using formats and channels preferred by your target audience

Why content marketing

Around 80% business decision-makers like to receive company information in the form of articles rather than advertisements (source). Whether it’s traditional media (television, for example) or the Internet people are constantly devising ways to either block advertisements and promotional campaigns or avoid them. For instance, many households these days like to record their television programs using their set-top boxes and later on when they are watching them, they fast-forward the advertisements. Nobody in his or her right mind tolerates advertisements unless something really compelling is being shown.

The same is with the Internet. For example using Pocket you can save the stripped-down version of articles and news so that you can later on read them without sidebars and advertisements. Almost everybody these days uses pop-up blockers. So you can easily see, given a choice, nobody wants to see advertisements and promotional material.

Well-written content on the other hand, is eagerly received. Suppose you are looking for a website content writer for your business. Whom would you hire, someone who shares lots of content writing information with you or someone you simply stumble upon via an advertisement? Of course you can argue that someone advertising (that is, spending money) must be confident enough to earn back that money and hence, must be a competent content writer but if he or she cannot be found without an advertisement, how he or she is going to help you increase your content visibility? If you want to advertise, why do you need content at all?

Via content marketing you create evangelists and brand ambassadors for your business because people eagerly share good content with each other. Suppose I write an excellent blog post on content writing and 20 people share it on their Facebook timelines. This is an endorsement. When people share your link they do it voluntarily and it means they really like what you have published. You spent, maybe, two hours creating a quality article or blog post and people go on sharing it for days, months, and provided you update it, even for years.

Another benefit of content marketing is that the benefit that you derive is not proportional to the money you have to spend. An advertisement in the newspaper lasts only for that particular day. Each time you run advertisements on TV, you have to pay for that time. If you advertise on the Internet you have to pay for impressions and clicks. Well-written articles and blog posts on the other hand give you non-stop traffic. Spend $50 on a blog post; whether it gets one click via search engines or another website, or 50,000 clicks, you just spent those $50.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

incingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

Why your business needs a long-term content strategy

Content strategy

Although people are fast realizing the overwhelming importance of content writing and content marketing, very few really understand their long-term and short-term implications.

I will be frank (I am quite frank so I happen to use this phrase a lot on my website), content marketing is a two-edged sword. It can bring you massive success, and it can leave you clueless. It all depends on how much you understand it and how much belief you are ready to put it.

Content marketing is not an action, it is a process. It is like building a platform from where you can promote your product or service (your business). Since it is a platform, a successful content strategy may not directly seem to bring you more business but it creates an engaging environment that brings your target customers and clients closer to you and makes you more recognizable and amiable to them. Content in its truest form is constant communication.

How is it better from conventional advertising?

In conventional advertising you are invariably talking to your audience. In content marketing you are engaging your audience in a two-way communication. If you don’t get this difference, may be at this juncture content marketing is not a viable solution for you. If you do understand, please read on.

We all know what a strategy is: You want to reach from point A to point B and you know exactly what all needs to be done in order to achieve that. In business, without strategy there is no success. The same goes with content marketing; you need to have a well-defined strategy. But why a long-term content strategy? Again, because it is an ongoing process. It is not an action. Content marketing is a platform that you sustain in order to constantly promote your business from it.

Why you need to focus on content?

The Internet itself is content-driven. What is there on the web if not content? What is there on social networking and social media websites if not content? What do you find on search engines? Content, of course.

The greatest thing about the Internet is it has turned all of us into entrepreneurial publishers. You no longer have to rely upon magazines, newspapers and electronic media to broadcast your messages, whether they are political, social or commercial.

All you need is a platform. For easy understanding, think in terms of television. Every television channel broadcasts content in the form of news, documentaries, comedy serials, sports broadcasts, kids programs and family dramas. In between they show advertisements and sponsored programs. If you remember, whenever a new television channel is launched, for a few months, or even for a few years, there are no advertisements. As the channel is able to build up an audience and increase its TRP ratings, it begins to get advertisements from various businesses. So conventional television builds a platform and then charges other businesses for using the platform to promote themselves.

Understandably, sustaining a television channel and generating content for it can be forbiddingly expensive. Fortunately, since more and more audience is moving over to the Internet, and since publishing and broadcasting content on the Internet is a lot easier than by conventional channels, having your own platform to promote your own business is just a matter of executing your content strategy. Mom and pop businesses are doing it. Big enterprises like IBM and Coca-Cola are doing it. Everybody can do it.

Coming back to having your own long-term content strategy

Long-term content strategy means building and sustaining the platform. It has to be a steady mix of promotional as well as informative content. Millions of webpages and blog posts containing text, video and images are generated every hour on the Internet. No matter how exclusive and rare your field of business is, on the Internet you are going to find competitors. These competitors are constantly trying to promote their products and services. Having a long-term content strategy is always going to give you an advantage.

Again, long-term content strategy doesn’t mean driving yourself breathless and bankrupt while trying to produce scores of web pages and blog posts every day. Strategy involves consistency, quality, observation, analysis, engagement, and accordingly, realignment. It is something that you build gradually. Strategy involves understanding the problems of your target audience, generating content to solve these problems and then broadcasting the generated content through channels your target audience prefers. For instance if your audience prefers to read blogs then publish your content on your blog. If your audience prefers videos then you should try to upload a couple of videos every month on YouTube. If images tickle the motivation of your audience, then perhaps you can use Instagram or Pinterest. The whole point of having a strategy is providing the needed content through preferred channels.

Is having a long-term content strategy expensive

In the beginning I talked about content marketing being a two-edged sword in the sense that, if you know what you should do and eventually what you want to achieve, it can be a gold mine. But if you cluelessly go on publishing web pages and blog posts simply to increase their numbers you’re wasting money as well as effort (if you have hired a content writer). Of course it is an ongoing business expense just like any other expense. Simply because you find content all over the Internet it doesn’t mean it should be freely or at the most cheaply available. High-quality content, content marketing and adherence to a clearly-defined content strategy involves expense. But the returns are massive and this justifies the expense. At the risk of indulging in exaggeration, won’t it make you happy if your business grows 100-200% in just a single year if you can execute a well thought of content strategy?

I’m sure you have more questions. So do contact me and I will give you all the information you need in order to fully transform your business through a high-impact content marketing strategy.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Content Marketing and Consulting Services

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this. According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content. Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner. Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed. Consulting can help you in this regard.

Through my content marketing and consulting services I help you

  • Find out what your core audience is looking for
  • Create and publish content that is needed
  • Understand the language and search terms your target visitors are actually using
  • Shortlist channels through which you can promote and market your content
  • Streamline content publishing according to the attention you want to get
  • Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity: Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services and they are also acquainted with the way you like to conduct your business? Most of the business on the Internet happens on the basis of trust and a sense of familiarity. People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization: The recent updates from Google have proven that your entire search engine optimization depends on your content. Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing. And it is not just any content, your content needs to be valuable, relevant and well-written. It should also be easily accessible. Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in. Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are totally educated and empowered. This makes you cover all the topics related to your business. This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate: You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate. All the traffic that comes to your website needs to convert in order to make you money. In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

  • Bring targeted traffic to your website
  • Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement: Traffic doesn’t just come from search engines. It can come from multiple online and off-line sources. For the sake of this page, let us focus on just online sources. Your website gets traffic from

  • Search engines (of course)
  • Social media and social networking websites
  • From other websites and blogs who have published your links in order to endorse your content
  • Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
  • E-books, white papers and case studies that people may download from your website or your partner websites
  • Online discussion forums and bulletin boards
  • Trusted and reputed press release websites
  • Your e-newsletter
  • Paid advertisements in the form of links and banner ads
  • Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience. You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers. This is where my content marketing and consulting services can help you.