Tag Archives: Content Writing Services

The impact of professional content writing services on your business

Irrespective of what you think, your target customers and clients can easily make out whether the content present on your website is written by a professional content writer or some untrained person whose primary job is not writing and expressing ideas.

Your business needs professional content writing services if you want to make the right impact and actually improve your bottom line. The problem with most small businesses is they don’t take their content seriously. Just because it is text, so anybody can write, they think. There is a reason why there are journalists, novelists, writers and of course, content writers. People pay them for a reason. And that reason is, they bring in something that a person whose profession is not content writing, cannot bring.

How do you define professional content writing?

  • It is error-free
  • It uses the language your target customers and clients use
  • It gives the search engines a reason to rank your links higher
  • It provides the right information to your visitors and empowers them
  • It engages your audience
  • It is written in a professional but conversational style
  • It is consistent – the writing style doesn’t just randomly change from page to page, or from blog post to blog post
  • It increases your conversion rate
  • In terms of quantity, it remains consistent

You can find some of the attributes mentioned above from casual content writers, but if your business requires all of these, then you certainly need to work with professional content writing services.

Businesses, unfortunately, get trapped in a loop of cost-saving. In order to save money they pay a heavy price. There is this strange hangup, that money shouldn’t be spent on getting the content professionally written. After all, it is just text, even a high school student can write it. Wrong.

The people who come to your website are going to spend money. It means they take your product or service seriously. Do you intend to make a difference in their lives? How do you communicate that you really mean business? How do you convince them that you want to solve their problems with the solution you have got and why they should trust in you rather than another website? What is so unique about your product or service? You not wanting to spend money on professional content writing services mean that you don’t have enough confidence in your business. Since you are not sure whether you are going to make sufficient money or not, you want to save as much money as possible, to your detriment.

A big problem in today’s work scenario is you face tremendous competition. No matter how unique your product or service is, there is always somebody somewhere with the same offer. Take for instance my content writing services. If you search for my kind of services, you will find every web link but mine (I am working on that and if you were able to find my link, it means my effort is showing some result). It means I face lots of competition. Both in terms of quantity and quality, I face competition. So when people come to my website, I need to convince them, I need to offer them something that is not available on other websites. I try to give my prospective clients as much information as possible and then let them decide. This is my way of working and I don’t impose it on my clients. If they want content that hard sells I give them content that hard sells (of course I always stick to my basic philosophy that your customers and clients should never be misled into doing something they don’t want to do).

So your business can get a formidable edge by working with professional content writing services rather than having some non-professional write your content.

B2B content writing services

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I think I don’t need to specifically mention that my content writing services fall under the category of B2B but since there are many people who use this search term I am creating this page to explain what it actually means.

B2B means business-to-business. There are two types of businesses, namely B2B and B2C. You can call McDonald and Pepsi, and even to an extent software companies like Google and Microsoft as B2C businesses because they are primarily selling to customers. You can walk into a shop, and purchase these products. In case of Google, you can log into one of its services, pay for them and use them. Companies like Microsoft and Google also provide their services to businesses so they are also partly B2B. So there are companies that do business with other businesses, and then there are companies that do business directly with their customers and clients. My content writing services are totally B2B.

All my clients are businesses. If you are my client, there is 100% chance that you do business and through my content writing services you want to sell better. You want to make an impact. You want to make your text compelling and engaging. So my business serves your business. This makes me a B2B service.

There are very high stakes when you are providing B2B services because people’s livelihoods depend on how you perform. Through my content writing services I help people grow their businesses. And growth is beneficial to everybody. When you grow your business, you recommend my services to other people. Similarly, when you grow business, you can serve your customers and clients better and if your business model allows, you also hire more people, creating more livelihood opportunities. This is why I take my B2B content writing services very seriously.

How do I make sure that my service is up to the mark?

In order to serve a business better, you have to understand that business better. You also have to understand its prospective customers and clients. When I work with you I will try to get a grasp of how you deliver your products and services, and what makes them awesome. Then a study the problems faced by your prospective customers and clients. What do they want? What solutions they seek to their problems? How can their lives and their livelihoods be improved by your products and services? How your products and services enrich their everyday experiences? I speak the language of your customers and clients so that they can relate to you.

I also improve your search engine rankings so that you get targeted traffic from search engines. Targeted traffic is very important because this is the traffic that actually converts.

My B2B content writing services provide you high quality content for your business website, your business blog, authoritative articles and blog posts that you can submit to other blogs, SEO articles to improve your search engine rankings, social media and social networking content to enhance engagement and e-mail marketing content.

This entry was posted in Services and tagged B2b And B2c, B2b Services, Business Marketing, Business-to-business, on by admin.

Content writing services for businesses

My content writing services have so far served 100s of businesses from all over the world. This is not an exaggeration. I started providing content writing services in 2004 and since then there has been a continuous stream of projects from different countries. Interestingly, businesses from Europe and America (who are themselves English speaking countries) are the ones who mostly contact me to get content for their websites. A primary reason might be that they understand the importance of well-written content.

So far I have provided content writing services for businesses as diverse as web design and development, Internet marketing, search engine optimization, mining, iron and steel production, healthcare, beauty, hospitality, software application development, cloud hosting, retail, publishing, accounting, fashion design, photography, real estate, legal services, logistics and food processing, just to name a few.

My content writing services have helped many businesses not only remarkably improve their conversion rates, but also improve their search engine rankings. Most businesses report a marked improvement after working with me.

Why most businesses require professional content writing services?

I am not going to use any cliché here, but it’s your content that does business for you. Whether you’re writing a single line on your webpage, or a complete service description containing more than 1000 words, the needed impact is made by what you have written, what you have published on your website, or your blog. Professional content writing services give you the much needed regularity coupled with quality. Various Google updates have made it mandatory that you pay special attention to the quality of your content. It must be relevant, it must be topical and it must serve your prospective customers and clients.

Most small businesses don’t have resources to hire full-time content writers to take care of their content marketing needs. The best option for them is partnering with content writing services because this gives them highly professional content writers without added expense of providing them office space, infrastructure and other employment benefits. For example, if you employ my content writing services, you just pay for the content that you get and nothing more.

Do you necessarily have to partner with content writing services

I won’t say that. Different businesses have different needs. Maybe you need content writing services, or maybe you don’t, it depends on your short-term and long-term content marketing goals. Businesses require content marketing services when:

  • They don’t have the needed budget to hire content writers full-time
  • They want to avail the best content writing services at most competitive prices
  • They don’t have enough time to create their own content
  • They want to outsource content writing and content marketing and then get on with what they do best
  • They want to keep their options open so that they are not stuck with the content writers they have hired full-time
  • They want to use the global talent pool of content writers rather than getting stuck with what is locally available
  • They prefer to work with remote employees
  • They don’t maintain an official workplace

This is just a small list of reasons why businesses may hire content writing services and there might be as many reasons as there are businesses all over the world.

How my content writing service can generate new leads for you

Why would you hire a content writing service? You need content for your website or blog to generate more leads, right? I mean, nobody wants content just because somebody is there to provide it to you. You need to solve a specific purpose, and for every business, that purpose is, generating more business through leads and direct sales.

My content writing service can help you increase your direct sales as well as generate new leads for your business. This page is specifically dedicated to the topic of how I can help you generate more leads.

What are leads?

In conventional advertising and marketing, leads are a list of people who have shown some interest in your business. Your sales rep probably called up a prospect and that prospect, instead of showing total disinterest, asked to be called again, or asked for more information. This is a person who is ready for more talks and carries a greater chance of becoming your paid customer or client. He or she is your lead.

Lead generation from your website

You can get new leads from your website in multiple manners:

  • A person comes to your website and subscribes to your regular updates by submitting his or her e-mail ID
  • A person visits your blog and subscribes to your RSS feed to get fresh content from you
  • A visitor uses your contact form and asks for more information
  • A visitor uses a phone number listed on your website to call you and show interest in your business
  • A visitor starts following you on LinkedIn, Google Plus, Twitter or Facebook

If you notice, all these actions are performed by the visitor himself or herself. What you have done is, give him or her a reason to visit your website and stick around. You are not misleading. You are just providing the information he or she needs to make up his or her mind. He or she is interested in keeping touch with you, or engage you with further dialogue. He or she is a lead from your website.

How my content writing service helps you get more leads

To bring people to your website you need quality content. These people will come from multiple sources including search engines, from your links appearing on other websites and blogs, and from social media and social networking websites. If you have been following my blog closely, you already know that to achieve all the above, you need fresh content on a regular basis. Let us quickly recap.

A major chunk of your visitors will be coming from search engines. The search engines are constantly looking for fresh, high-quality content. Since they are always looking for fresh, updated content, rankings go up and down accordingly. It’s like, you publish a great blog post and that blog post ranks quite high on Google. Then somebody else comes up with equally, or even greater blog post and then this blog post begins to rank higher compared to your link. The more people create new content, the lower your link begins to feature and eventually it moves to the second or the third page, where very few people go. In order to remain in the fray, you constantly need new content.

The more content you have, the more incoming links your website and blog acquire. This is because, the more subjects you cover in your niche, the more reasons people have to link to you.

Suppose I’m looking for a blog post covering the overwhelming impact of content writing on SEO. As a professional content writing service you may have content on many content writing topics, but not something specifically for this. But another website has covered this topic and I link to them. What happens? Despite being an excellent source for various content writing topics, you’ve lost a good link building opportunity.

The same goes for your social media and social networking profiles. I’m not saying you have to cover every possible social networking platform, but wherever you create your presence, you need to keep it buzzing with new content.

Basically, you need new, valuable content for every platform you decide to focus on, whether it’s your own website or blog, or anotherr website. It’s your content that brings people to your website, directly or indirectly, and encourages them to either contact you, or give you their contact details so that you can contact them later on. This can only be achieved by content that inspires trust. My content writing service can provide you such content.

Through strategic content creation I can help you instill confidence among your prospective customers and clients. My content writing service can help you increase targeted search engine traffic so that right people come to your website — people who really appreciate what you have to say.

In order to generate new leads your website requires content that makes both search engine as well as human visitors happy. But why hire a content writing service for that?

Aside from quality, the biggest challenge businesses face while implementing their content strategy is continuity. To an extent, at least in the beginning, you yourself can maintain a certain level of quality, but eventually other business responsibilities take precedence and your content marketing begins to get neglected.

This is where a dedicated content writing service can help you. The biggest advantage of working with me is that my entire content writing effort will be targeted towards your prospective customers and clients rather than simply rambling on in order to increase your content density. I love to interact with the written word and this is what people want. With a perfect blend of engagement, information and entertainment, I can keep your prospective customers and clients coming back to you and consequently, help you capture leads through different entry points to your website.

Content writing services for accounting business

The stakes are very high in the accounting business and that’s why you need a content writer who can instill a sense of confidence among your prospective clients.

Whether you yourself are in the business of providing accounting services or you promote and sell accounting software, my content writing services can give you the needed edge by communicating to people how you can help them

  • Keep their financial records straight and achieve a higher level of accuracy
  • Eliminate the need to hire an expensive accountant or bookkeeper (in case you sell accounting software)
  • Attain financial freedom and avoid financial disaster (in case you are into accounting business)
  • Get rid of worries for the timely calculations of their tax returns and avoid penalties due to faulty bookkeeping or form submission errors
  • Remain aware of their exact financial position
  • Focus on their business rather spending time and effort on something they are not familiar with

And of course, in many more ways.

Why hire my content writing services for your accounting business

I don’t have a deep knowledge of accounting (because I’m not a practicing accountant), but in my senior school it was one of my primary subjects and being a math graduate I’m comparatively more comfortable with abstract concepts. Add to this my skill as a content writer and you have got exactly what you need.

Whether your accounting business serves individuals, small businesses or large enterprises I’ll create a pitch accordingly. If you decide to hire me as a content writer my priority will be to understand your mode of working, what are the problems faced by your target clients and what type of solutions they are looking for.

I firmly believe there should be no scope for confusion when people come to your website — whether they come directly, or via search engines, whether they land on your homepage, or any other page. Your content should immediately be able to communicate that yes, you are the right accounting business for them.

How do I achieve that?

First of all I use the language your target clients use; most probably the language they use while thinking about, or talking about the accounting problems they have and the solution they seek. Even while searching they’ll use the same phrases and expressions.

Then I insist on dedicating individual pages to individual ideas. Take for instance this page. Although there are numerous pages on this website, I’m specifically creating this page to target accounting businesses.

I also take headlines very seriously. I will take the most compelling point from your page (or blog post) and use it as your headline. It’s the best way to immediately hook your readers.

Finally, my style is no-nonsense. Easy to follow, to the point, and straightforward. Professional, though.

Do you want to know more about how I can help your accounting business as a content writer? Contact me anytime you feel like.

English content writer

Are you looking for an English content writer? If you live in a non-English speaking region of the world and you want to target the English-speaking market, you have to be doubly careful of what you are writing. You not only have to sound convincing, you also need to make a positive impact.

What makes me a better English content writer for you

First of all let me make it clear that when I say I’m an “English content writer” I don’t mean to say I’m from England or from one of the English speaking countries. Nonetheless, I’m a content writer who writes in English. I’ve been providing professional content writing services since 2004 and more than 90% of my clients come from English-speaking countries.

With this out of the way, let’s now explore how I can help you if you are specifically looking for a content writer who can write well, and more importantly, convincingly, for your business.

  • All my written communication happens in English: As far as business and communication goes, this can easily be termed as my first language. Whether I am writing content for my clients – business pages, landing pages, blog posts, informative articles, press releases, marketing collateral and social networking updates – for sending and the saving e-mails, everything happens in English.
  • My school and college studies were in English medium: English wasn’t something that I started learning or writing in, as a professional. Since my childhood I have been exposed to this language. Math, science, social studies, everything I did in English and I was also a topper in my English literature class.
  • I have written for English newspapers and magazines: Writing is one of my passions. I also believe that we don’t live in isolation. That’s why whenever something excites me or stimulates me, I express myself and send my thoughts to English publications and many of them get published.
  • When on the Internet, I’m always interacting in English: Search for “amrit hallan” on Google and you will find it yourself how much content I have written in English.

How can I help you as an English content writer?

This is not something particular to the English language. As a content writer who wants to make an impact for your business, my first priority is understanding the needs of your target customers and clients. Unless they’re convinced, they’re not going to do business with you. Before getting down to writing, I understand what they’re looking for, why they’re looking for it and what language they use while talking about the thing they need (the thing that you provide). Rather than focusing on products and services, I focus on the benefits you deliver to your customers and clients. This is how I’m able to convert visitors into paying customers and clients.

No matter what is your language, I will spend ample amount of time understanding your need and then coming up with appropriate content in English. You don’t need to worry about not being able to communicate to me due to the language barrier. You can let me know your requirement in partially-formed words and expressions. You don’t even need to use complete sentences.

Contact me for more information.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

incingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Content Marketing and Consulting Services

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this. According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content. Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner. Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed. Consulting can help you in this regard.

Through my content marketing and consulting services I help you

  • Find out what your core audience is looking for
  • Create and publish content that is needed
  • Understand the language and search terms your target visitors are actually using
  • Shortlist channels through which you can promote and market your content
  • Streamline content publishing according to the attention you want to get
  • Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity: Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services and they are also acquainted with the way you like to conduct your business? Most of the business on the Internet happens on the basis of trust and a sense of familiarity. People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization: The recent updates from Google have proven that your entire search engine optimization depends on your content. Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing. And it is not just any content, your content needs to be valuable, relevant and well-written. It should also be easily accessible. Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in. Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are totally educated and empowered. This makes you cover all the topics related to your business. This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate: You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate. All the traffic that comes to your website needs to convert in order to make you money. In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

  • Bring targeted traffic to your website
  • Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement: Traffic doesn’t just come from search engines. It can come from multiple online and off-line sources. For the sake of this page, let us focus on just online sources. Your website gets traffic from

  • Search engines (of course)
  • Social media and social networking websites
  • From other websites and blogs who have published your links in order to endorse your content
  • Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
  • E-books, white papers and case studies that people may download from your website or your partner websites
  • Online discussion forums and bulletin boards
  • Trusted and reputed press release websites
  • Your e-newsletter
  • Paid advertisements in the form of links and banner ads
  • Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience. You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers. This is where my content marketing and consulting services can help you.

Social Media Content

Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media content publishing is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

What do you understand by social media content?

Social media content encompasses basically whatever appears on social media and social networking websites. Whether people post their personal stories, share, “plus” and retweet others’ posts or recommend products and services, it’s all about content. The great thing about social media content is, it’s voluntary — that’s its biggest strength.

Why you need professional content for your social media marketing strategy

First of all social media content marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites. Google is especially giving more prominence to the content you post on your Google+ updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media content marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr