Tag Archives: Copywriting

Marketing Copywriting

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

  • Your website homepage
  • Product or services description page
  • Landing page being promoted by PPC advertising
  • Marketing collateral such as brochures, flyers and mailers
  • Email marketing campaigns
  • Advertising

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

Sales letter copywriting

Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.

Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.

Can I write sales letters for your business?

Direct answer would be, yes I can, and indirect answer would be, it depends. I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages. When I create a sales letter it is like a value proposition. You’re looking for something? Fine, you can get it on this website.

No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.

Before writing a sales letter I thoroughly understand your business and also your audience. A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand). It is about the most important reason why people should buy this product or service.

I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.

Of course you have to hook people onto your copy in order to create an environment. You have to strike a conversation. You need to create a sense of urgency without misinforming your readers. You need to put them at ease. You need to make them feel that they are at the right place. Empathise with them. Show them what they want and show them that you totally understand why they want it.

There might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.

In the first case scenario you just need to stand out. Take for instance Apple, the company that sells iPads and iPhones. Its products need no introduction. If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products. In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.

In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products. So you would like to open your sales letter with the biggest benefit your product can deliver.

Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them. I have written sales letters for the following businesses:

  • Automotive industry
  • Hospitality industry
  • Travel and tourism industry
  • Web design and development agencies
  • Permission-based e-mail marketing agencies
  • Legal services
  • Information technology

When does your business require sales letter copywriting

Whenever you need to convince people, you need the services of a capable copywriter. As you may read in the the above-mentioned link when you are copywriting you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product. You need the right language and the right tone and you need to use the right phrases at the right time. You can call it a behavioral science, copywriting.There is a very thin line that divides being convincing and putting people off. Your business may require sales letter copywriting for the following:

  • Landing page deriving traffic from banner ads and PPC campaigns
  • E-mail updates promoting your products and services
  • Products or services pages intending to make sales
  • Your homepage
  • Blog posts targeting prospective customers and clients
  • Brochures and flyers

This entry was posted in Services and tagged , Professional Copywriter, Sales Letter, Sales Letter Copywriter, Sales Letters, Write A Sales Letter, Write Sales Letters on by admin.

SEO Copywriting Services

SEO Copywriting means writing compelling content for your readers. It also means writing content that satisfies the palate of the search engine crawlers. It definitely doesn’t mean stuffing your content with keywords nonsensically. This gets your web pages blacklisted.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising on the overall quality of your copy. Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

Almost every business on the Internet needs search engine traffic. Of course there are some websites that don’t depend on search engine traffic, but most do. So if you need qualified search engine traffic, you have to bother with SEO copywriting.

SEO copywriting is not as cryptic as it sounds. It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places. How does that matter?

Suppose you run a computer repair service in LA. Now, there might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another. So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu. You want a service that is based in LA. People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content. Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward. There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for. As your SEO copywriter I also help you find that out.

Copywriting, as you may already know, is a bit different from normal content writing. Both the terms often get mixed up but there is a slight difference. Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing. Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients. Elsewhere on my website I have discussed how I achieve that.

What makes my SEO copywriting services better?

I understand copywriting from the in-side out. I know, this sounds very clichéd. Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product and service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through the writing. SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

And it helps if you are a prolific writer.

This entry was posted in Services and tagged , Copywriting Services, Search Engine Traffic, , Seo Copywriting Services on by admin.