Tag Archives: Google

What is linkbaiting?

Linkbaiting means creating circumstances that encourage people to link to your website, blog, or internal links.

Search engines like Google take into factor the number of quality incoming links to your website. They use these incoming links as validations. Google’s algorithms assume that if people link to your website, then your website must have something valuable and hence, it deserves to be ranked better than compared to those websites who don’t have many incoming links. Making people link to your website by producing valuable content is called linkbaiting.

Are linkbaiting and SEO interrelated?

To a great extent yes, although personally I feel you shouldn’t encourage linkbaiting just for the sake of SEO. People linking to your website or blog can send you direct traffic – it means even if you don’t enjoy good rankings you can still get quality web traffic from these websites.

Linkbaiting got mainstream when Google started assigning page ranks (PR) to various websites. If many websites and blogs with higher page rank link to your website, it also begins to get a higher page rank. In return, if you link to another website, due to your own higher pagerank, the pagerank of that website will improve too. So this is how linking with each other begins to affect people’s rankings.

Link building with legitimate linkbaiting

Until the Google Panda updates link building used to be a great business (it is still, among the ignorant). People would develop websites solely to publish links and by hook or by crook they would increase their page ranks. Then they would charge others for publishing their links. With a single sweep Google eliminated all such rankings and now only genuine link building works.

For genuine link building and linkbaiting, you need quality content. Yes, you still need backlinks for better search engine rankings but these links need to be earned rather than purchased. High quality content on your website can ensure this.

Some people mistakenly believe that linkbaiting manifests just for the purpose of accumulating backlinks. Although this might be true in the parlance of SEO, a real linkbaiting effort can also earn you widespread brand recognition. There are many businesses that indulge in linkbaiting as an Internet marketing effort rather than just for SEO. In fact there is a greater chance of people linking to your content when you create valuable content for the benefit of your audience.

What sort of content facilitates linkbaiting?

There is no success formula for creating link bait content, but lists and infographics seem to go viral with a greater degree of success compared to normal articles and blog posts. For instance, something like “50 killer content marketing tips for small business” have a greater chance of going viral compared to “Successful content marketing for small business” despite having similar content.

The type of content needed for linkbaiting also depends on your audience. A blog post about “20 iOS features to die for” isn’t going to be a hit among Android fans, but “20 things that make iOS suck big time” may go viral instantly.

So understand your market and then create link bait content accordingly.

This entry was posted in Content Writing Glossary and tagged , Link Bait, Linkbaiting, Pagerank, Rankings on by admin.

Social Media Marketing Content

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Your social media marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

Why you need professional content for your social media marketing strategy

First of all social media marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from various social networking and social media websites. Google is especially giving more prominence to your Google plus updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr

What is Organic SEO?

What is organic SEO and how is it different from any other SEO, if that exists? And how does content writing help you in this regard?

When I first heard of organic SEO I thought it must be some exotic and cryptic way of optimizing web pages. Then I did some research and was pleasantly surprised to discover that without even knowing what is organic SEO I was practicing it while creating content for not just my own website, but also for my clients.

Organic SEO means getting good rankings for your targeted search terms on various search engines without having to pay the search engines for the placements. If you’re still wondering what that means, when you carry out searches on Google, for instance, you see the regular results, but at the top, and also on the right-hand side, you see highlighted boxes, sometimes with the heading “Ad related to ‘search term’” – these are paid placements and you pay Google for every click.

Organic results are all those links and their descriptions Google ranks and lists according to its algorithm. This is where every business wants to appear. So if somebody asks you, what is organic SEO, it is your attempt to appear within these results, and preferably, on the first page.

What are the benefits of organic SEO

Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost.

I am not against paid listings and these days even I am using them for certain keywords. But they are never a long-term solution. Suppose I’m not able to rank well for “content writing services” (I am not able to, actually), instead of waiting for my organic SEO to take shape for this particular search term, I would rather pay for the placement so that by the time my organic search engine rankings improve for this, I don’t lose the business that I might have gotten with better visibility for this phrase.

This is why every search engine marketing effort involves both organic SEO as well as paid SEO. Listed below are a few benefits of organic SEO.

  • People click more on organic search results: Given a choice between clicking paid placements and natural search results, people prefer to click natural search results. Maybe unconsciously they know that anybody can appear under the paid placements section but it is very difficult to appear, especially within the top 10 results, on your own, by the sheer value of your content. Another reason might be that when you have good rankings, it means that you are implementing all the recommendations of the search engine and the search engines make their recommendations according to user behavior. For instance, there is a 99% possibility that the keyword they have just used to carry out the search will appear as a hyperlink among the search results and this makes them click the hyperlink. This doesn’t always happen in the paid listings. What organic SEO does is, it forces you to create webpages and blog posts just the way the search engine users want.
  • The cost of organic SEO is a lot less compared to paid search engine placements: When you’re paying for placements, you are paying for every click the search engine sends your way. So if you are getting 50 clicks in a day you are paying for those 50 clicks. If you are getting, let us say, 500 clicks, you may not be paying proportionately, but you will be paying a lot more. Organic SEO, on the other hand, gives you free clicks. So whether you’re getting 50 clicks or 500 clicks, the only amount you have spent is what you had to pay to improve your organic SEO. This is a one-time cost. Paid placements incur you recurring costs.
  • Conventional organic SEO forces you to create great content: This is actually a new development. After Penguin and Panda releases Google has been trying to ensure that webmasters and bloggers are not only discouraged from obtaining spurious backlinks, but also from creating inferior content just to improve SEO. Your content must be well-written, user-friendly and of value. This automatically improves your conversion rate and encourages more people to link to your website and blog in a genuine manner.
  • Organic SEO can also cover your longtail keywords: Do you know that most of your converting traffic might be coming from a slew of longtail keywords? These are the keywords that you might not be targeting directly but end up optimizing your webpages and blog posts for them anyway. Not everybody searches in the same way. People use different keyword combinations to find same content. Organic SEO sends traffic to the same page or blog post for different combinations of your keywords. This doesn’t happen with paid placements.
  • Organic SEO is long-lasting: This might not be true if you face tough competition and your competitors are invariably creating content to replace you, but improving your rankings organically enables you to enjoy higher search engine rankings for a long time.

So these are a few benefits of organic SEO and it also explains to you what is organic SEO in great detail.

Organic SEO depends a lot on your content, and in fact it is your content that eventually improves your search engine rankings organically. Want to know how my content writing services can improve your organic SEO? Do contact me and I will provide you more information.

This entry was posted in Articles on Content Writing, Content Writing Glossary and tagged , Improve Seo, Organic Results, Organic Search, Organic Search Engine, Organic Search Results, Organic Seo, Search Engine Marketing, What Is Organic Seo on by admin.