Tag Archives: High Quality Content

Difference between SEO content writer and normal content writer

The basic difference between an SEO content writer (if you are looking for one) and a normal content writer is that the former understands how to create content, without making it spammy, in order to improve your search engine rankings legitimately. Of course “legitimately” may differ from search engine to search engine but it’s Google that normally sets the benchmark for what is good and what is bad when it comes to ranking your website. Here are some SEO guidelines for content writers.

Personally I believe every good content writer takes care of your SEO aspect automatically, naturally. For instance, although I don’t promote myself as an SEO expert, many of my clients hire me as their content writer because they want to improve their search engine rankings and they realize that my content can achieve that for them.

Should you specifically hire an SEO content writer?

You should hire a content writer that can help you improve your SEO by creating high quality content. That content writer doesn’t necessarily have to promote himself or herself, as an “SEO content writer”. Again, there is nothing wrong in the terminology, not every content writer can help you improve your rankings and in fact he or she may also harm you unknowingly by putting more stress on your rankings and less stress on the value your content provides to your customers and clients.

Listed below are a few things your SEO content writer must focus on in order to improve your search engine rankings without incurring the wrath of the various updates Google keeps on releasing every six months.

  • Focus on one, or at the most two primary keywords at a time
  • Incorporate your longtail keywords intelligently in natural language
  • Write in a language and a style used by your target audience
  • Use keywords that your target audience uses while creating content
  • Let the keywords appear naturally rather than forced
  • Use your keywords in the beginning of the title of the webpage or the blog post seamlessly
  • Strategically place your primary and longtail keywords within the headline tags
  • If possible, use your primary and longtail keywords within bulleted lists
  • Link to other important pages on your website or blog and use your keywords as hyperlinked text

Please remember that your content writer can take care of all the above-mentioned things despite creating lousy content. That won’t help you much and this doesn’t make him or her a worthy SEO content writer.

Your SEO content writer needs to put your users first

Ultimately it’s your customers and clients who will be doing business with you and not the search engines. No amount of good rankings are going to help you if your prospective customers and clients aren’t inspired to do business with you. Conversion rate is of utmost importance.

So when creating content, your content writer must first focus on creating compelling content that aims at converting visitors into paying customers and clients. Once that has been ensured, he or she should start incorporating your keywords while taking care that the quality of the content isn’t diminished. This can be a double-edged sword and this is where the experience of a content writer matters.

Whereas a normal content writer, no matter how well he or she can write, won’t be able to incorporate your keywords without sounding manipulative, your SEO content writer will be able to incorporate them seamlessly and naturally.

Inbound marketing with my content marketing and consulting

Inbound marketing with my content marketing and consulting services will help you connect with potential customers and clients through engaging content. Streamline your online content publishing and distribution and improve your online and off-line sales in record time. With inbound marketing through my content marketing and consulting services you will

  • Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
  • Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
  • Get measurable results in your B2B and B2C marketing efforts
  • Generate more leads through e-mail marketing and blog publishing
  • Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

  • People who know you and the business you do
  • People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

  • What they’re looking for
  • What catches their imagination
  • What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
  • What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.