Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.
Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.
Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.
Where you can use marketing copywriting?
- Your website homepage
- Product or services description page
- Landing page being promoted by PPC advertising
- Marketing collateral such as brochures, flyers and mailers
- Email marketing campaigns
Looking for a marketing copywriter for your business?
I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.
I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.
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