Tag Archives: Online Copywriting

Online and web copywriting

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The importance of online and web copywriting should never be underestimated whether you are writing copy for a sales page or a simple blog post. Whenever you write something for your website or for your blog, you are communicating an idea. Here I’m talking about spending serious time establishing your business online. I’m not talking about setting up a journal to share your morning rituals and your cat’s culinary habits.

When you communicate something, you want to convince people into taking an appropriate action. Your website or your blog may have many entry points (it’s not necessary that everyone comes to your website via your homepage). Your various links appear on search engine results, on other websites and blogs and also on social networking timelines. Once you have published an article, a webpage or a blog post, it is not in your hand who publishes the link, and where. Most of the people who come to your website will be coming from these links. So every page on your website is important, and hence, the importance of online and web copywriting.

Is online and web copywriting different from normal copywriting, or even content writing?

Have you ever come across a phrase like, “He was able to sell his idea in the board meeting”? So when you are “selling” your idea it doesn’t mean that you are actually selling something. It means you are able to convince people. You make them agree with you. This is also selling. Every webpage on your business website should be selling your central idea. For instance, if I’m looking for content writing clients, every page of mine on this website should lead visitors to that direction. So when you’re writing for your page, when you’re creating content for your website and for your blog, copywriting plays an important part.

Online and web copywriting isn’t different from conventional copywriting per se, but there is definitely some difference. When people come to your website, they might already be in a great state of distractedness. It is so easy to go to another website in just a flick of a second. It doesn’t even have to be a voluntary, conscious effort. Just imagine, a prospective client is going through your pages, and suddenly there is a pop-up on his screen that tells them that he has got a new mail, or someone is trying to contact him on chat. My Skype is always on and sometimes when I’m buried deep into writing something or reading some useful material on the web, I get a request for a new contact, or a client asks me a question. These days the same happens with Google hangout as you can install it as a Chrome add-on. Of course you can switch off these distractions, but many people don’t and they can be easily distracted. Writing copy for them can be a bit tricky.

So when a person comes to your website your copywriting should immediately capture her attention. Use as few words as possible and make your message as convincing as possible. Provide direct solutions and answers. Don’t beat around the bush or waste words unless there is a real reason (for instance, this particular webpage is quite long but I know you are interested in reading it). There should be lots of action words to keep the person engaged. Unlike other online copywriters, I don’t recommend creating a false sense of urgency because your customers and clients should be fully aware of what they’re buying and when they are buying rather than you forcing them into something they don’t want to do.

Why hire me for your online and web copywriting needs

Although I don’t overtly promote myself as an online copywriter, I know how to convince people and this is why I have a long list of clients for whom I have written copy for their multiple projects. I focus on the real issues, the issues that matter to your target customers and clients. I use their language and I provide answers to their concerns. I prepare your copy from the perspective of your customers and clients. It feels as if somebody is talking to them and is concerned about them. This is exactly what people want – they want someone to empathize with them. They should say, “Precisely! This is what I’m looking for!”

I write well, of course. My writing may not be flawless, but there are no blatant errors and I’m able to make my point convincingly, and eventually, that’s what matters.

Marketing Copywriting

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

  • Your website homepage
  • Product or services description page
  • Landing page being promoted by PPC advertising
  • Marketing collateral such as brochures, flyers and mailers
  • Email marketing campaigns
  • Advertising

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

Why SEO Copywriting?

Why SEO copywriting you may ponder. If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why SEO copywriting is being offered as a separate service and not as normal online copywriting service? A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies. So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

How does SEO copywriting make the difference?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically. You need to use your tags correctly. You need to put the right keywords at the right places, and, even if some disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider. With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases? How to optimally use your anchor text (text that comes between and )? Who to make use of the list tags for SEO copywriting purposes? How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things. Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms. These include the title, description and keywords tags, headings and alt attribute of the image tag. But the most important aspect of search engine optimization is your web page copy. It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the search engine result pages.

Does SEO copywriting always get you high rankings?

Not always. SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website. Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website. For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort. SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing. It is the beginning of the end.