Tag Archives: Professional Content

The impact of professional content writing services on your business

Irrespective of what you think, your target customers and clients can easily make out whether the content present on your website is written by a professional content writer or some untrained person whose primary job is not writing and expressing ideas.

Your business needs professional content writing services if you want to make the right impact and actually improve your bottom line. The problem with most small businesses is they don’t take their content seriously. Just because it is text, so anybody can write, they think. There is a reason why there are journalists, novelists, writers and of course, content writers. People pay them for a reason. And that reason is, they bring in something that a person whose profession is not content writing, cannot bring.

How do you define professional content writing?

  • It is error-free
  • It uses the language your target customers and clients use
  • It gives the search engines a reason to rank your links higher
  • It provides the right information to your visitors and empowers them
  • It engages your audience
  • It is written in a professional but conversational style
  • It is consistent – the writing style doesn’t just randomly change from page to page, or from blog post to blog post
  • It increases your conversion rate
  • In terms of quantity, it remains consistent

You can find some of the attributes mentioned above from casual content writers, but if your business requires all of these, then you certainly need to work with professional content writing services.

Businesses, unfortunately, get trapped in a loop of cost-saving. In order to save money they pay a heavy price. There is this strange hangup, that money shouldn’t be spent on getting the content professionally written. After all, it is just text, even a high school student can write it. Wrong.

The people who come to your website are going to spend money. It means they take your product or service seriously. Do you intend to make a difference in their lives? How do you communicate that you really mean business? How do you convince them that you want to solve their problems with the solution you have got and why they should trust in you rather than another website? What is so unique about your product or service? You not wanting to spend money on professional content writing services mean that you don’t have enough confidence in your business. Since you are not sure whether you are going to make sufficient money or not, you want to save as much money as possible, to your detriment.

A big problem in today’s work scenario is you face tremendous competition. No matter how unique your product or service is, there is always somebody somewhere with the same offer. Take for instance my content writing services. If you search for my kind of services, you will find every web link but mine (I am working on that and if you were able to find my link, it means my effort is showing some result). It means I face lots of competition. Both in terms of quantity and quality, I face competition. So when people come to my website, I need to convince them, I need to offer them something that is not available on other websites. I try to give my prospective clients as much information as possible and then let them decide. This is my way of working and I don’t impose it on my clients. If they want content that hard sells I give them content that hard sells (of course I always stick to my basic philosophy that your customers and clients should never be misled into doing something they don’t want to do).

So your business can get a formidable edge by working with professional content writing services rather than having some non-professional write your content.

Content writing services for businesses

My content writing services have so far served 100s of businesses from all over the world. This is not an exaggeration. I started providing content writing services in 2004 and since then there has been a continuous stream of projects from different countries. Interestingly, businesses from Europe and America (who are themselves English speaking countries) are the ones who mostly contact me to get content for their websites. A primary reason might be that they understand the importance of well-written content.

So far I have provided content writing services for businesses as diverse as web design and development, Internet marketing, search engine optimization, mining, iron and steel production, healthcare, beauty, hospitality, software application development, cloud hosting, retail, publishing, accounting, fashion design, photography, real estate, legal services, logistics and food processing, just to name a few.

My content writing services have helped many businesses not only remarkably improve their conversion rates, but also improve their search engine rankings. Most businesses report a marked improvement after working with me.

Why most businesses require professional content writing services?

I am not going to use any cliché here, but it’s your content that does business for you. Whether you’re writing a single line on your webpage, or a complete service description containing more than 1000 words, the needed impact is made by what you have written, what you have published on your website, or your blog. Professional content writing services give you the much needed regularity coupled with quality. Various Google updates have made it mandatory that you pay special attention to the quality of your content. It must be relevant, it must be topical and it must serve your prospective customers and clients.

Most small businesses don’t have resources to hire full-time content writers to take care of their content marketing needs. The best option for them is partnering with content writing services because this gives them highly professional content writers without added expense of providing them office space, infrastructure and other employment benefits. For example, if you employ my content writing services, you just pay for the content that you get and nothing more.

Do you necessarily have to partner with content writing services

I won’t say that. Different businesses have different needs. Maybe you need content writing services, or maybe you don’t, it depends on your short-term and long-term content marketing goals. Businesses require content marketing services when:

  • They don’t have the needed budget to hire content writers full-time
  • They want to avail the best content writing services at most competitive prices
  • They don’t have enough time to create their own content
  • They want to outsource content writing and content marketing and then get on with what they do best
  • They want to keep their options open so that they are not stuck with the content writers they have hired full-time
  • They want to use the global talent pool of content writers rather than getting stuck with what is locally available
  • They prefer to work with remote employees
  • They don’t maintain an official workplace

This is just a small list of reasons why businesses may hire content writing services and there might be as many reasons as there are businesses all over the world.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Social Media Content

Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media content publishing is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

What do you understand by social media content?

Social media content encompasses basically whatever appears on social media and social networking websites. Whether people post their personal stories, share, “plus” and retweet others’ posts or recommend products and services, it’s all about content. The great thing about social media content is, it’s voluntary — that’s its biggest strength.

Why you need professional content for your social media marketing strategy

First of all social media content marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites. Google is especially giving more prominence to the content you post on your Google+ updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media content marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr