Tag Archives: Search Engine Optimization

SEO content development

The term “SEO content development” can be quite misleading. Since I always focus on creating content that should automatically do well on search engines, I don’t specifically provide SEO content development services, but since many clients look for this specific category, I often provide this service separately. Frankly, you don’t need a separate service to improve your search engine rankings. All you need is good content.

How SEO content development helps your business

Since I have already mentioned that all it takes is valuable content, this is something you should focus on. Nonetheless, being a good content writer doesn’t mean that you can also make the search engines happy. A professional content writer has to achieve two tasks: create content that engages your human visitors, create content that Google finds valuable and consequently, ranks higher compared to alternative content available on the Internet. Most of the content writers can achieve either one or another and it takes lots of experience and insight to achieve the both. This is where SEO content development can help you.

The best way to create search engine friendly content is to write in a language your target audience uses. For instance, if my target clients are looking for a “content writer” it doesn’t make sense to optimize my website content for “content creator”. This doesn’t mean that I totally neglect the second phrase because some people might be looking for it too. But the majority of them would be looking for the former. How do I know? I have done lots of study on the keywords people use in order to find my services and along with that, I also do lots of reading to know exactly what phrases people in my field use.

A person who does SEO content development knows this quite well. She knows how to use the language of target customers and clients in a compelling manner. She knows how to dig out the exact phrase or phrases they use in order to find products and services she is about to write about. She is conscious of the importance of targeted search engine traffic and she also knows where to strategically use your important keywords without making your content “spammy”.

You may also like to read my blog post on the same theme, titled SEO guidelines for content writers.

Through various algorithm updates, Google is constantly trying to communicate that stop creating content specifically for search engines, and focus primarily on your users. If your content is good for your users, it is also good for the search engines, and this makes perfect sense.

So whether you’re looking for SEO content development or normal content development it hardly matters. All you have to do is focus on quality and relevance and you will observe a marked improvement in your search engine rankings.


How my content writing service can generate new leads for you

Why would you hire a content writing service? You need content for your website or blog to generate more leads, right? I mean, nobody wants content just because somebody is there to provide it to you. You need to solve a specific purpose, and for every business, that purpose is, generating more business through leads and direct sales.

My content writing service can help you increase your direct sales as well as generate new leads for your business. This page is specifically dedicated to the topic of how I can help you generate more leads.

What are leads?

In conventional advertising and marketing, leads are a list of people who have shown some interest in your business. Your sales rep probably called up a prospect and that prospect, instead of showing total disinterest, asked to be called again, or asked for more information. This is a person who is ready for more talks and carries a greater chance of becoming your paid customer or client. He or she is your lead.

Lead generation from your website

You can get new leads from your website in multiple manners:

  • A person comes to your website and subscribes to your regular updates by submitting his or her e-mail ID
  • A person visits your blog and subscribes to your RSS feed to get fresh content from you
  • A visitor uses your contact form and asks for more information
  • A visitor uses a phone number listed on your website to call you and show interest in your business
  • A visitor starts following you on LinkedIn, Google Plus, Twitter or Facebook

If you notice, all these actions are performed by the visitor himself or herself. What you have done is, give him or her a reason to visit your website and stick around. You are not misleading. You are just providing the information he or she needs to make up his or her mind. He or she is interested in keeping touch with you, or engage you with further dialogue. He or she is a lead from your website.

How my content writing service helps you get more leads

To bring people to your website you need quality content. These people will come from multiple sources including search engines, from your links appearing on other websites and blogs, and from social media and social networking websites. If you have been following my blog closely, you already know that to achieve all the above, you need fresh content on a regular basis. Let us quickly recap.

A major chunk of your visitors will be coming from search engines. The search engines are constantly looking for fresh, high-quality content. Since they are always looking for fresh, updated content, rankings go up and down accordingly. It’s like, you publish a great blog post and that blog post ranks quite high on Google. Then somebody else comes up with equally, or even greater blog post and then this blog post begins to rank higher compared to your link. The more people create new content, the lower your link begins to feature and eventually it moves to the second or the third page, where very few people go. In order to remain in the fray, you constantly need new content.

The more content you have, the more incoming links your website and blog acquire. This is because, the more subjects you cover in your niche, the more reasons people have to link to you.

Suppose I’m looking for a blog post covering the overwhelming impact of content writing on SEO. As a professional content writing service you may have content on many content writing topics, but not something specifically for this. But another website has covered this topic and I link to them. What happens? Despite being an excellent source for various content writing topics, you’ve lost a good link building opportunity.

The same goes for your social media and social networking profiles. I’m not saying you have to cover every possible social networking platform, but wherever you create your presence, you need to keep it buzzing with new content.

Basically, you need new, valuable content for every platform you decide to focus on, whether it’s your own website or blog, or anotherr website. It’s your content that brings people to your website, directly or indirectly, and encourages them to either contact you, or give you their contact details so that you can contact them later on. This can only be achieved by content that inspires trust. My content writing service can provide you such content.

Through strategic content creation I can help you instill confidence among your prospective customers and clients. My content writing service can help you increase targeted search engine traffic so that right people come to your website — people who really appreciate what you have to say.

In order to generate new leads your website requires content that makes both search engine as well as human visitors happy. But why hire a content writing service for that?

Aside from quality, the biggest challenge businesses face while implementing their content strategy is continuity. To an extent, at least in the beginning, you yourself can maintain a certain level of quality, but eventually other business responsibilities take precedence and your content marketing begins to get neglected.

This is where a dedicated content writing service can help you. The biggest advantage of working with me is that my entire content writing effort will be targeted towards your prospective customers and clients rather than simply rambling on in order to increase your content density. I love to interact with the written word and this is what people want. With a perfect blend of engagement, information and entertainment, I can keep your prospective customers and clients coming back to you and consequently, help you capture leads through different entry points to your website.


Difference between SEO content writer and normal content writer

The basic difference between an SEO content writer (if you are looking for one) and a normal content writer is that the former understands how to create content, without making it spammy, in order to improve your search engine rankings legitimately. Of course “legitimately” may differ from search engine to search engine but it’s Google that normally sets the benchmark for what is good and what is bad when it comes to ranking your website. Here are some SEO guidelines for content writers.

Personally I believe every good content writer takes care of your SEO aspect automatically, naturally. For instance, although I don’t promote myself as an SEO expert, many of my clients hire me as their content writer because they want to improve their search engine rankings and they realize that my content can achieve that for them.

Should you specifically hire an SEO content writer?

You should hire a content writer that can help you improve your SEO by creating high quality content. That content writer doesn’t necessarily have to promote himself or herself, as an “SEO content writer”. Again, there is nothing wrong in the terminology, not every content writer can help you improve your rankings and in fact he or she may also harm you unknowingly by putting more stress on your rankings and less stress on the value your content provides to your customers and clients.

Listed below are a few things your SEO content writer must focus on in order to improve your search engine rankings without incurring the wrath of the various updates Google keeps on releasing every six months.

  • Focus on one, or at the most two primary keywords at a time
  • Incorporate your longtail keywords intelligently in natural language
  • Write in a language and a style used by your target audience
  • Use keywords that your target audience uses while creating content
  • Let the keywords appear naturally rather than forced
  • Use your keywords in the beginning of the title of the webpage or the blog post seamlessly
  • Strategically place your primary and longtail keywords within the headline tags
  • If possible, use your primary and longtail keywords within bulleted lists
  • Link to other important pages on your website or blog and use your keywords as hyperlinked text

Please remember that your content writer can take care of all the above-mentioned things despite creating lousy content. That won’t help you much and this doesn’t make him or her a worthy SEO content writer.

Your SEO content writer needs to put your users first

Ultimately it’s your customers and clients who will be doing business with you and not the search engines. No amount of good rankings are going to help you if your prospective customers and clients aren’t inspired to do business with you. Conversion rate is of utmost importance.

So when creating content, your content writer must first focus on creating compelling content that aims at converting visitors into paying customers and clients. Once that has been ensured, he or she should start incorporating your keywords while taking care that the quality of the content isn’t diminished. This can be a double-edged sword and this is where the experience of a content writer matters.

Whereas a normal content writer, no matter how well he or she can write, won’t be able to incorporate your keywords without sounding manipulative, your SEO content writer will be able to incorporate them seamlessly and naturally.


Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

  • Your visibility on social media and social networking websites
  • The difficulty or ease with which people can find your content
  • The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.


Content Marketing and Consulting Services

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this. According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content. Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner. Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed. Consulting can help you in this regard.

Through my content marketing and consulting services I help you

  • Find out what your core audience is looking for
  • Create and publish content that is needed
  • Understand the language and search terms your target visitors are actually using
  • Shortlist channels through which you can promote and market your content
  • Streamline content publishing according to the attention you want to get
  • Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity: Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services and they are also acquainted with the way you like to conduct your business? Most of the business on the Internet happens on the basis of trust and a sense of familiarity. People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization: The recent updates from Google have proven that your entire search engine optimization depends on your content. Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing. And it is not just any content, your content needs to be valuable, relevant and well-written. It should also be easily accessible. Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in. Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are totally educated and empowered. This makes you cover all the topics related to your business. This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate: You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate. All the traffic that comes to your website needs to convert in order to make you money. In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

  • Bring targeted traffic to your website
  • Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement: Traffic doesn’t just come from search engines. It can come from multiple online and off-line sources. For the sake of this page, let us focus on just online sources. Your website gets traffic from

  • Search engines (of course)
  • Social media and social networking websites
  • From other websites and blogs who have published your links in order to endorse your content
  • Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
  • E-books, white papers and case studies that people may download from your website or your partner websites
  • Online discussion forums and bulletin boards
  • Trusted and reputed press release websites
  • Your e-newsletter
  • Paid advertisements in the form of links and banner ads
  • Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience. You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers. This is where my content marketing and consulting services can help you.


Linkbait content writing services

If you’re wondering what is linkbait content, I have explained on this page: What is linkbaiting.

With that out of the way, if you need your blog posts and articles to go viral and spread to the farthest corners of the Internet, you need linkbait content. It’s articles and blog posts specifically created to cater to people who don’t just read interesting stuff but also like to share it and write about it. It might be a funny story, an anecdote, a long list of tools and tips – something that is highly useful, highly entertaining or highly relevant.

It is very difficult to create linkbait content?

It is not difficult to create linkbait content, but yes, it takes time. It is not something that you can create in 30 minutes. Let us say, you want to create a blog post titled “30 Most Influential Blog Posts on Content Writing”. Now either you already must be gathering these links over a long period of time, or you will need to do lots of research and even interact with many people because everybody defines “influential” in his or her own way.

How do you do targeting for linkbait content?

While creating linkbait content you need to keep in mind that you cannot please everybody. So this type of content has to be highly focused because the more targeted it is, the better chances it has of becoming linkbait.

The best way to target is, totally understand what your audience is looking for, why it looks for it, and what purpose the linkbait content is going to solve. Remember that people are not going to link to your content for doing social work – it must add value to their own blog post or article.

Does linkbait content always go popular?

There is no scientific proof. Sometimes even silly stuff goes viral and gets written about and promoted on various social networking websites while world-changing ideas wallow in the mud of oblivion. It depends on where it is coming from. For instance, if Charlie Sheen writes a blog post on how he was abducted by the aliens and then brought back he will get lots of coverage, but if you and I write a blog post on the same topic, we might not get that much attention unless we either spend lots of money promoting the blog post or spend lots of time highlighting it on various forums.

Having said that, there is a solid reason why businesses get linkbait content for their websites. Well-written and information-packed content normally gets promoted provided you are careful about what channels you are using to promote it and what time is the most apt for the activity.

Where do I fit in for your linkbait content writing need?

Obviously, the writing part comes from me, and the researching part if needed. Either you can give me all the information you want to include in your article or blog post or I can dig it out from various resources. I can straightaway deliver you the document and then leave it up to you how you want to promote it, or if you want I can help you figure it out.

How linkbait content goes popular

Although I mentioned above that there is no direct formula for making your linkbait content go viral, there are a few things you can do in order to give it your best shot:

  • Choose your topic carefully: In order to choose your topic you have to know your audience. “How to enjoy smelling your cat’s poo” might be a highly engaging topic for a website like The Oatmeal but if most of your audience constitutes of people who enjoy having meals at elite restaurants, they might not relate to the topic and appreciate it.
  • Mind your style: It’s very important what style you follow when creating your linkbait content. You have to keep your audience in mind. Tech savvy people enjoyed reading geeky language. People with literary inclinations like their text refined and well proofread. Teens and young adults use different language. The point is, be mindful of your audience before adopting the right writing style for your linkbait content. Unless you are an excellent writer don’t try to “pretend” a style. It shows through.
  • Promote at the right places: Simply publishing your article or blog post on your website is not going to get you much attention unless you are a celebrity in your niche. You will need to promote your link on various social bookmarking and social networking websites. There too, the popularity of your content depends on who sees it and who promotes it. Sometimes a single person promoting your link can get you more attention than 100 people doing it. This process is not something that can happen within a day or so, it takes consistent networking in order to reach at a state when influential people promote your content.

So you have seen that writing linkbait content is just one aspect of the entire exercise. You need to strategically promote your content in order to make it go viral.

Want to know more about how my linkbait content writing services can help you increase traffic to your website exponentially? Do get in touch.


Why SEO Copywriting?

Why SEO copywriting you may ponder. If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why SEO copywriting is being offered as a separate service and not as normal online copywriting service? A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies. So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

How does SEO copywriting make the difference?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically. You need to use your tags correctly. You need to put the right keywords at the right places, and, even if some disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider. With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases? How to optimally use your anchor text (text that comes between and )? Who to make use of the list tags for SEO copywriting purposes? How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things. Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms. These include the title, description and keywords tags, headings and alt attribute of the image tag. But the most important aspect of search engine optimization is your web page copy. It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the search engine result pages.

Does SEO copywriting always get you high rankings?

Not always. SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website. Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website. For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort. SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing. It is the beginning of the end.