Tag Archives: Social Media

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

  • Your visibility on social media and social networking websites
  • The difficulty or ease with which people can find your content
  • The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

Social Media Content

Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media content publishing is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

What do you understand by social media content?

Social media content encompasses basically whatever appears on social media and social networking websites. Whether people post their personal stories, share, “plus” and retweet others’ posts or recommend products and services, it’s all about content. The great thing about social media content is, it’s voluntary — that’s its biggest strength.

Why you need professional content for your social media marketing strategy

First of all social media content marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites. Google is especially giving more prominence to the content you post on your Google+ updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media content marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

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