Tag Archives: Website Content Writer

The impact of professional content writing services on your business

Irrespective of what you think, your target customers and clients can easily make out whether the content present on your website is written by a professional content writer or some untrained person whose primary job is not writing and expressing ideas.

Your business needs professional content writing services if you want to make the right impact and actually improve your bottom line. The problem with most small businesses is they don’t take their content seriously. Just because it is text, so anybody can write, they think. There is a reason why there are journalists, novelists, writers and of course, content writers. People pay them for a reason. And that reason is, they bring in something that a person whose profession is not content writing, cannot bring.

How do you define professional content writing?

  • It is error-free
  • It uses the language your target customers and clients use
  • It gives the search engines a reason to rank your links higher
  • It provides the right information to your visitors and empowers them
  • It engages your audience
  • It is written in a professional but conversational style
  • It is consistent – the writing style doesn’t just randomly change from page to page, or from blog post to blog post
  • It increases your conversion rate
  • In terms of quantity, it remains consistent

You can find some of the attributes mentioned above from casual content writers, but if your business requires all of these, then you certainly need to work with professional content writing services.

Businesses, unfortunately, get trapped in a loop of cost-saving. In order to save money they pay a heavy price. There is this strange hangup, that money shouldn’t be spent on getting the content professionally written. After all, it is just text, even a high school student can write it. Wrong.

The people who come to your website are going to spend money. It means they take your product or service seriously. Do you intend to make a difference in their lives? How do you communicate that you really mean business? How do you convince them that you want to solve their problems with the solution you have got and why they should trust in you rather than another website? What is so unique about your product or service? You not wanting to spend money on professional content writing services mean that you don’t have enough confidence in your business. Since you are not sure whether you are going to make sufficient money or not, you want to save as much money as possible, to your detriment.

A big problem in today’s work scenario is you face tremendous competition. No matter how unique your product or service is, there is always somebody somewhere with the same offer. Take for instance my content writing services. If you search for my kind of services, you will find every web link but mine (I am working on that and if you were able to find my link, it means my effort is showing some result). It means I face lots of competition. Both in terms of quantity and quality, I face competition. So when people come to my website, I need to convince them, I need to offer them something that is not available on other websites. I try to give my prospective clients as much information as possible and then let them decide. This is my way of working and I don’t impose it on my clients. If they want content that hard sells I give them content that hard sells (of course I always stick to my basic philosophy that your customers and clients should never be misled into doing something they don’t want to do).

So your business can get a formidable edge by working with professional content writing services rather than having some non-professional write your content.

Difference between SEO content writer and normal content writer

The basic difference between an SEO content writer (if you are looking for one) and a normal content writer is that the former understands how to create content, without making it spammy, in order to improve your search engine rankings legitimately. Of course “legitimately” may differ from search engine to search engine but it’s Google that normally sets the benchmark for what is good and what is bad when it comes to ranking your website. Here are some SEO guidelines for content writers.

Personally I believe every good content writer takes care of your SEO aspect automatically, naturally. For instance, although I don’t promote myself as an SEO expert, many of my clients hire me as their content writer because they want to improve their search engine rankings and they realize that my content can achieve that for them.

Should you specifically hire an SEO content writer?

You should hire a content writer that can help you improve your SEO by creating high quality content. That content writer doesn’t necessarily have to promote himself or herself, as an “SEO content writer”. Again, there is nothing wrong in the terminology, not every content writer can help you improve your rankings and in fact he or she may also harm you unknowingly by putting more stress on your rankings and less stress on the value your content provides to your customers and clients.

Listed below are a few things your SEO content writer must focus on in order to improve your search engine rankings without incurring the wrath of the various updates Google keeps on releasing every six months.

  • Focus on one, or at the most two primary keywords at a time
  • Incorporate your longtail keywords intelligently in natural language
  • Write in a language and a style used by your target audience
  • Use keywords that your target audience uses while creating content
  • Let the keywords appear naturally rather than forced
  • Use your keywords in the beginning of the title of the webpage or the blog post seamlessly
  • Strategically place your primary and longtail keywords within the headline tags
  • If possible, use your primary and longtail keywords within bulleted lists
  • Link to other important pages on your website or blog and use your keywords as hyperlinked text

Please remember that your content writer can take care of all the above-mentioned things despite creating lousy content. That won’t help you much and this doesn’t make him or her a worthy SEO content writer.

Your SEO content writer needs to put your users first

Ultimately it’s your customers and clients who will be doing business with you and not the search engines. No amount of good rankings are going to help you if your prospective customers and clients aren’t inspired to do business with you. Conversion rate is of utmost importance.

So when creating content, your content writer must first focus on creating compelling content that aims at converting visitors into paying customers and clients. Once that has been ensured, he or she should start incorporating your keywords while taking care that the quality of the content isn’t diminished. This can be a double-edged sword and this is where the experience of a content writer matters.

Whereas a normal content writer, no matter how well he or she can write, won’t be able to incorporate your keywords without sounding manipulative, your SEO content writer will be able to incorporate them seamlessly and naturally.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

incingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.