Tag Archives: Your Website Content

Marketing Copywriting

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

  • Your website homepage
  • Product or services description page
  • Landing page being promoted by PPC advertising
  • Marketing collateral such as brochures, flyers and mailers
  • Email marketing campaigns
  • Advertising

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

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Content Writing Services For Websites

Whether from search engines, or social media and social networking websites, or directly, your prospective customers and clients come to your website not just looking for the right information, but the information that can convince them. Credible content writing services can give you an edge your website has always needed: written words that become your evangelists.

Your website needs content that can make an impact. You make an impact by being trustworthy and reliable and on the Internet only your content can help you achieve that. It is the ultimate communication tool that transforms vague interest into favorable action and visitors into customers and clients. No beating around the bush – engaging and relevant content that educates and informs your prospects, empowers them, and ultimately, converts them. Conversion is the ultimate goal of your website content.

Writing content for your visitors

As an experienced content writer (again, I am Amrit) I know that the true value of your content lies in its performance. Big words don’t matter. Esoteric expressions don’t count much. SEO content that fetches you “tons of traffic” holds no meaning. What matters is how many people actually do business with you. When I’m writing content for you, I write it keeping that in mind. I don’t aim to impress you. I want to make your visitors, your readers, trust you. So I write in their language. I constantly keep their aspirations and expectations in mind while creating content for your website.

Writing content for SEO

As I have already mentioned above, I am more concerned about improving your conversion rate rather than anything else. Having said that, I know search engine traffic matters and I also know that your rankings depend on your content. I don’t do keyword stuffing. I definitely incorporate your primary and secondary keywords but it is done in such a manner that they become a natural part of your overall content – and that is what search engines are looking for.

Content writing services for your every need

You can hire me for the following content writing requirements:

  • Business webpages (homepage, services, company profile, about us, product descriptions, terms and services, etc.)
  • Blogging
  • Email marketing campaigns
  • Article marketing
  • Guest blogging
  • Marketing collateral (brochures, flyers, etc.)
  • Case studies and white papers
  • Service and product documentation

Business realms, professions and industries I have so far provided content writing services for

  • Web design and development
  • Internet marketing and SEO
  • Social media marketing
  • E-commerce websites
  • Enterprise level solutions such as CRM and ERP
  • Web hosting companies
  • Telecommunications
  • Cloud-based services
  • Information technology
  • Computer and PC maintenance
  • Alternative energy companies and blogs
  • Hotels and hospitality industry
  • Real estate agencies
  • Legal firms and attorneys
  • Investigative and surveillance agencies
  • Event management companies
  • Hospital and medical equipment

These are but a few categories I can recall. Since I have been providing professional content writing services for websites since 2004, I have practically written for every major business and industry.

Do I have a specialty? Well, yes and no. Since I have been writing content for such a long time I can easily write on different topics, but if you really want to know my specialty, I have extensively written for web design and development companies, email marketing, software development, social media marketing, Internet marketing and SEO. So you can say that I am more comfortable writing for these fields. But again, as you can see the list above, my writing abilities are not restricted to IT-related businesses.

Want to know more? Then use my contact form and send me a message and I will promptly get back to you with all the information you need.

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